Ever wanted to be one of the first Realtors to hop on board a hot new app? One that all the kids are using? Well, this is your chance.
Last week, Periscope was launched to the world as a direct competitor to Meerkat, which was launched only a few weeks earlier. The two are virtually synonymous, with only minor differences existing.
What are they?
Periscope and Meerkat are live video-streaming apps, which are hooked into your Twitter account. At this point in time, you can basically just watch strangers film themselves, their fridges, or whatever live event they’re at. You can comment on the video, see what other people are saying, as well as ‘like’ the live stream to show that you’re a fan.
It sounds like more of a novelty than a game-changer, right?
But these have the potential to turn into powerful new mediums for journalism around the world. Or innovative marketing tools for Realtors.
“But how?” you ask. “How can my fridge possibly interest home buyers?”
Well, let me tell you...
Right off the bat I can think of two major usages:
1. Virtual Open Houses / Teasers
If you’ve already gained a large social following, then you’re ahead of the game. All you have to do is point them towards your Meerkat or Periscope account and let them know that you’ll be hosting a live ‘open house’ tour of a property. Extend this information to any of your listing pages so that whoever is interested can attend.
Furthermore, if you represent any high-end listings, then you can continuously give more exclusive ‘teaser’ videos of the property to pique the interest of your followers prior to its official listing.
2. Show off your neighbourhood knowledge
However, one of the best uses for these live video-streaming apps that I can think of is to broadcast live videos of your neighbourhood.
Once again, try to constantly direct your social following to your Meerkat or Periscope accounts, letting them know that you’re giving live tours of the neighbourhood. Make this a daily / regular thing where you just post videos of yourself getting a coffee at a great local cafe, or walking through the park, or the shopping malls, or even buying groceries at a local supermarket.
This might sound mundane, but it can give the viewer a very real experience of what it would be like to live in the area. This will blow Google Street View and YouTube out of the water.
All it takes is a willingness to jump in the water and test it out.