When it comes to working on SEO as a realtor, the first thing you need to worry about is keyword research.
Why? Because if you pick the wrong type of keywords, you’ll never see good results with your efforts. It can be nearly impossible for some real estate keywords to ever see significant results.
Simply put: the right keywords for you are ones that you can be an expert in and have the potential to provide above-average value to individuals that work with you. This means your real estate keywords have to be niche based.
For example, a blog article like this could go after the keyword “Real Estate Keywords.” And it would be a lot easier to show up on the first page of Google for that keyword than something like “Real Estate SEO.”
This is extremely important when you are first starting out with your real estate website. Most agents won’t have domains with a lot of backlinks, content, or trust when they are starting out. These things develop with time. And they let you show up on the first page of Google for competitive keywords.
The Different Types Of Real Estate Keywords
Like I said earlier, there are different types of real estate keywords. There are generic keywords and niche based keywords. The thing that can separate you from other real estate agents is optimizing for niche-based keywords.
The easiest way to understand a good niche keyword is through this chart:
As you can see, picking a keyword that is Hyperlocal or listing specific will give you a better shot of ranking on the first page of Google, Bing, and Yahoo for those searches. This, in turn, will help you slowly turn into the specialist for that type of real estate transaction. No buyer or seller wants to work with a realtor that is generally good these days! They are interested in working with the best realtor for their specific situation.
What To Do Once You Find Your Keywords:
You should shoot to make a list of 50 of these keywords. You’ll want to put them into a spreadsheet and occasionally check your rankings for important ones. This type of tracking is highly beneficial as you can go back and edit old articles to improve their rankings online if they are “stuck” on page 2 of Google.
Once you have this list of keywords, you now need to create the pages that will showup online for these searches. Google has over 200 criteria they typically look at when determining their rankings. But I find that there are a few formulas that work consistently well when trying to rank on Google.
Here’s my best formula for using these keywords - Create a blog article or page with the following:
- 800-1000 words of helpful text: You want to give tons of value here. If you’re writing about a neighborhood related keyword, review all the aspects of the neighborhood. This should get you close to 800-1000 words.
- Use your keyword 1% of the time: If you’ve written 1000 words, that means you should have used your keyword 10 times. You can easily check this here.
- Use your keyword in the URL: If your website address is www.easyagentpro.com and your keyword is websites, you’ll want your articles URL to be www.easyagentpro.com/websites.
- Share your article/page on social media: You next need to get around 20-50 shares on your article. I find that if you use Google Plus, Pinterest, Facebook, and Twitter that you can easily hit this number in a few weeks. Additionally, you can use a ‘give-to-get’ share tool like Viral Content Buzz to help get extra shares.
- Time: The final part of the process is simply time. An older website can typically reach the first page of Google for niche keywords in a month. It can take close to 3 months for brand new websites.
Remember, SEO and keywords are a long-term real estate lead generation game. You can get easy short-term wins with PPC and social media while you wait for your SEO to increase. These tips should help put you on the right path towards success.
Tyler Zey writes about real estate over at East Agent Pro. He's passionate about helping Realtors see success online. (You can register for his free real estate marketing course here.)
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by Tyler Zey