When it comes to the biggest players in Silicon Valley focusing on employee engagement, creating a collaborative culture, and increasing productivity has been a top priority for years… decades, really.
While most companies outside of tech, including real estate, have continued to operate in the ways they always have - taking a more “traditional” approach to engagement, collaboration, and productivity - there’s been a noticeable shift in the way things are getting done.
Changes have a tendency of trickling from the top down. Often the leaders in their industry are the first to evolve first, thus creating a ripple effect.
So when mega brokerages, Keller Williams and RE/MAX started adopting tech to enhance their day to day, other brokerages started to take note.
Both brokerages began looking at technology as a tool to connect their agents rather than continuing to foster a “lone wolf” approach.
It wasn’t a surprise, to us at least, when Keller Williams and RE/MAX were excited to adopt RESAAS’s technological solution that provided a platform for employee engagement, created a collaboration between each individual brokerage and their agents, and ultimately increased productivity.
How RESAAS solved a real estate pain point
The solution both mega brokerages adopted was RESAAS (also known as Real Estate Software as a Service), a business-to-business communication platform for the real estate industry.
It didn’t hurt that RESAAS also had a growing network of over 400,000 agents to streamline the hundreds of agent-to-agent referral business and listings flowing through the platform daily.
Now RESAAS is changing the way other brokerages are able to handle their business with the release of the new, broker-centric solution, BrokerOS.
Built to provide a streamlined approach to communication between agents operating under the umbrella of their brokerage, BrokerOS allows brokerages to create multiple groups that enable their agents to communicate and access information on specific topics instantly.
Social media wasn’t the solution brokerages were hoping for
Before BrokerOS and RESAAS hit the stage, brokerages had their agents rely on social media to fill their tech need to foster collaboration.
The problem with this was that collaboration between agents didn’t increase. Rather, it became more cumbersome.
Between social media channels, texts, WhatsApp chats, and emails, more time was wasted finding conversations rather than having them, and it wasn’t guaranteed that the agents would connect with one another as instantly as they can do with BrokerOS.
The real estate landscape is changing. Interested in adopting the latest technology for your brokerages, request a demo with the BrokerOS Sales Team today!