With the rapid change in technology, the real estate industry is having to find new ways for REALTORS® to stay ahead of the curve while remaining at the top of their game.
“APIs”, “big data”, and “automation” are the new buzzwords REALTORS® are starting to get used to hearing as these new and improved technologies start to evolve the new real estate landscape.
And while every year seems to grow a whole new set of buzzwords and technological fads, there are most certainly trends that are here to stay.
Here are five technological tools and trends for all REALTORS® to keep an eye on...
Now that it’s 2017, you should already be tweeting, liking, snapping, and adding filters to photos like your life depends on it.
Because the reality for today’s REALTOR® is that their livelihood does depend on growing success for their real estate business through social media.
Social media is an excellent way to keep your clients engaged and help to constantly scope out new leads and referral business.
In real-time, REALTORS® can now share multiple stunning listings photos in a single Instagram post, stream a virtual tour with Facebook Live, and pin home decor tips to their Pinterest board.
As any REALTOR® knows, timing is everything in order to turn a hot lead into a sale.
This is where an effective customer relationship management, or CRM, tool comes in handy!
With so many diverse clients, it is difficult sometimes to keep them all in line.
Having an effective CRM tool can help you to manage your clients, remind you when’s the best time to follow-up, and build those relationships into a successful sales funnel so that when it comes time for someone to buy or list their home, you’re the one they’re going to call.
With the rise of virtual reality, clients can walk into a home without ever having to physically be there.
With great virtual reality tools that already exist, your clients can tour a prospective home can visualize themselves in their new home, complete with all of their personal furniture and belongings, all with a virtual reality headset.
Successful REALTORS® don’t just offer advice anymore, they’re offering their clients convenience. Virtual reality is the next step for agents to offer convenience to their clients while closing more deals.
The Internet of Things (IoT)
Smart homes resulted from the Internet of Things (IoT).
Every industry is looking to the IoT to see what will come next, especially real estate.
In today’s real estate world, IoT can help buyers access data about prospective homes, such as floor plans or building materials, to help them make more informed decisions.
IoT is also helping agents to add an edge over their competition.
Rich and humanized big data
Big data is, in a word, big - big in size and really big in how it can help real estate agents make better business and marketing decisions.
Big data sets are accessible now to everyone and with this information, REALTORS® can take into account the various buyer preferences, needs, and likes which current and potential clients have in order to create more accurate and focused marketing campaigns.
Leveraging this type of rich data helps to give REALTORS® that little bit of extra edge over other local real estate agents.
Technology is a big change and is already changing the way that agents do their job. But by real estate agents embracing the new technological landscape, with tools like social media, CRMs, virtual reality, IoT, and big data, they’re guaranteed to stay ahead of the curve and ultimately close more deals year over year.
Rachel Wong is the Digital Content Co-op student at RESAAS. She loves coffee and beer, writing and talking, and has been the same height for pretty much ever. Check out her RESAAS profile ›