Let’s just put it out there.
Without a real estate website, your real estate business likely won’t make it through the next few years.
And while you may be thinking to yourself, “I need to get my current real estate website up to snuff”, you can’t go at it alone.
Hiring a professional to assist with the design of your real estate website is, ironically, every bit as important as hiring a real estate professional, like yourself, to assist in the buying and selling of homes.
Without enlisting the aid of an experienced real estate website designer, you could be left with a website that is repelling more leads than it is bringing in.
The question then becomes, how do you select a real estate website designer to take your average website and turn it into a lead-generating machine?
In this article, we’ll walk you the questions you should be asking when selecting a website designer for your real estate website.
The stats don’t lie
First, let’s talk about why you need to update your real estate website.
In a recent study, it showed that 89% of home shoppers will turn to the internet to find their real estate agent.
With stats like these only growing, it is crucial to make your real estate website stand out among the competition.
Before jumping ahead and just enlisting any old real estate website designer to update your website, don’t be afraid to ask the following questions...
Does the real estate website designer have previous experience designing websites for your industry?
Not just anybody can understand what it takes to create a visually appealing website, lead-generating real estate website.
When selecting your real estate website designer ensure they have the experience designing websites for your industry.
This will guarantee less time spent on explaining the nuances of your business and more time spent to enhance your real estate website based on previous research and their experience working with other real estate professionals.
Does the real estate website designer have good reviews?
In the age of the internet, reviews are everything.
Before deciding on your next real estate website designer, go online and read through some of their reviews.
A good real estate website designer should have positive reviews from credible sources.
Take the extra time to look through the websites they have designed previously. Don’t be shy to click-through several links to see how well these websites perform.
Taking these extra pre-cautionary steps could save you tons of time, and more importantly, money down the line.
Speak the language of your real estate website designer
While it’s not your job to know everything there is to know about website design.
After all, why you would bother hiring a professional website designer if that were the case?
However, it wouldn’t hurt to learn the lingo of a website designer so that you can speak the language of the individual or team you’ve hired to help take your real estate website to the next level.
Above the fold
This area, “above the fold”, refers to the area of a web page that is first seen by a user before scrolling down through the rest of the page.
When working with a real estate website designer, they will likely suggest that the most crucial information of your real estate business be listed in this area as this is considered the “first impression”, so to speak, which a visitor will see when arriving to your website.
Below the fold
The area considered as “below the fold” is the area of your website once a user has scrolled past the “above the fold” region.
Likely the most important aspect of your real estate website, the Calls-to-action, or CTAs, is considered as an image or text on the web page which prompts users to take action.
Action can be defined as filling out a form with their information, downloading a piece of content, signing up for a consultation etc.
Including CTAs throughout your real estate website will assist in gathering leads for your real estate business.
A responsive website design is a specific design implemented to a website to ensure the visibility of a website is supported for various devices and web sizes.
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, are the techniques implemented to a website or web page to enhance its search visibility, or search engine rankings.
Essentially the implementation of proper SEO techniques are crucial in ensuring your real estate website ranks within local searches.
Selecting the right real estate website designer is no easy task.
By asking key questions such as, “does the real estate website designer have experience in the industry?” and “do they have reviews from credible sources?”, could save you time and money.
Rachelle Brempong is the Digital Content Coordinator at RESAAS. She likes things. Most things. But not everything, that's just greedy. Check out her RESAAS profile ›