These days real estate agents have a plethora of marketing tools to add to their tool belt.
Unfortunately the vast majority of these tools make all sorts of claims of how they can make you a "better" agent.
Truth is, the only thing that can make you a better real estate agent is simply being a better real estate agent.
But how does an agent become the best?
It's not necessarily a matter of using every single tool but knowing what tool is the best for them.
Fortunately for all of you, we've gone ahead and compiled a list of the very best marketing tools for real estate.
So here it is, the top 5 marketing tools for real estate:
Real Estate Marketing Tool #1: Brixwork
You know that saying “it’s not what’s on the outside, but what’s on the inside that matters?”
Whoever came up with that saying clearly wasn’t speaking with respect to digital marketing. In fact, 94% of consumers base their level of trust of a brand or business solely on the design of their website.
Don’t believe us?
Check out the below infographic courtesy of Hubspot which shows some pretty neat stats about the importance of having a solid website:
Now are you ready for the harsh reality?
The majority of us, realtor or not, don’t know the first thing about designing a website and the messaging they should be using to convey their points clearly to the end user.
Luckily for you Brixwork has us all covered.
Real estate marketing.
Remember that saying we mentioned earlier? Brixwork are the guys who recognize that what’s on the outside matters. A lot. That actually happens to be one of their mottos. See how clever they are?
Even if you’re not looking for a website, Brixwork does it all - branding, messaging, marketing campaigns and one pagers… and that’s just the tip of the iceberg.
Get in touch with these guys if you’re ready to really set yourself apart from the rest.
Real Estate Marketing Tool #2: Diib
Websites are fickle little things.
They’re not just there to look pretty. There’s a pile of useful data being collected every second of the day that a lead lands on your website and it’s up to real estate agents (you) to go through said data to come up with marketing strategies to turn a cold lead to a red-hot-ready-to-convert lead.
Sure, you could use tools like Google Analytics to track all of your website’s data but the likelihood that you can decipher through Google Analytics’ convoluted dashboard and navigation is pretty slim.
Let’s see a quick show of hands who knows what the below website metrics mean and what you should do with it?
Thankfully Diib does.
Here, have a look at this video of Diib's dashboard at work:
Ready to understand your website’s data and start turning leads into cash?
Real Estate Marketing Tool #3: Shakr
There’s no doubt that video marketing is kind of a big deal and it’s here to stay.
But if you really needed to be sold, let’s look at some interesting stats:
- One third of all online activity is made up of video
- By 2020, video will make up 80% of all consumer internet traffic
- The National Association of Realtors (NAR) reports that 73% of homeowners are more likely to list with a real estate agent who provide video
- Homes listed with a video link get four times more inquiries than those without a video
Okay, we think you get the point.
Shakr definitely gets it.
So much so that they’ve created a software that makes it super easy for any real estate agent to create videos in a snap and share them with clients and the masses.
Not a video design whiz? No sweat. Agents can choose from anyone of Shakr’s real estate video templates.
Real Estate Marketing Tool #4: Hootsuite
We’ve said it time and time again and we’ll even say it again - social media is crucial for any real estate agent.
But there’s a downside to social media for real estate agents.
Ready for it?
It’s the amount of time and energy it takes to populate your social media accounts.
Sure, it’s great to have an account on the social media accounts that are working for you to drum up leads to your website and your real estate business, but social media is like a plant. If you’re going to have it, you’d better give it the time and energy it needs to grow big and strong.
Accounts can’t be left dormant for any amount of time as your followers, likers and overall audience will simply just forget about you.
How do you get around this?
(Enter Hootsuite stage left)
Hootsuite is a social media productivity program that makes handling your social media accounts as easy as it could ever be.
Real Estate Marketing Tool #5: Realync
Okay, so Realync is super cool.
But rather than just telling you all of the cool things that Realync has to offer to realtors and buyers alike, let’s just show you.
Realync makes it easy for homebuyers and realtors to show and view listings from anywhere at any time.
Realtors can take live stream tours of listings and share them with multiple buyers.
The great part of the Realync’s app is that homebuyers can go back and view previous tours of homes they may be considering to purchase or rent… right from the comfort of your couch.
Real estate agents need to wear multiple hats in a day, sometimes all at once.
They have to, marketers, videographers and social media aficionados.
The best thing to do to succeed in all areas is to properly equip yourself with the marketing tools we’ve noted to make you the best agent known-to-man - and that’s the rub.
Note: You need to be a registered RESAAS user to access the Marketplace. Click here to create a free account.