Is creating video content one of your New Year’s resolutions?
It should be!
Video marketing provides a unique opportunity for real estate agents who want to capture more leads online. After all, YouTube is the second largest search engine.
But why wait until later to start making videos when you can do it today?
Here’s how to create your first video:
1. Start Today
Video production can be intimidating, but it doesn’t have to be. Your number one priority for your first video and probably the four after that, is to be helpful. You don’t need a GoPro or Canon EOS Rebel (at least not yet) to make effective, quality content that will actually help your viewers.
So grab your android, iPhone or iMac--you can even record and upload a video from your webcam, or create a photo slideshow-- and commit to creating your first video when you’re done reading this post.
2. Where Should You Put The Video?
Youtube. Next to Google, Youtube is the largest search engine in the world. Youtube videos show up for over 55% of all Google top 10 search results. You want your videos on Youtube.
Once your video is uploaded--wait for it, we’re almost there, you’ll want to embed your video on your website.
And you’ll want to be sure that your website has lead capture built in so your viewers convert to leads more easily. (If you need a website that lets you do this, check out LeadSites.)
You should also spend a few minutes getting to know your way around uploading to Facebook. Facebook video is definitely up and coming. Just this fall, they started testing a feed strictly for video.
3. Be Evergreen
Lots of Realtors are inclined to make videos that focus on the current house they’re selling, but chances are that home is going to be sold and off the market in a few weeks. So, your video is now basically obsolete and is no longer generating online leads, or serving its initial purpose...to help people.
So, what should you focus on?
Well, Evergreen Content is content that will be relevant for at least two years, so keep that in mind as you consider the subject of your video and future content. I suggest Neighborhood Reviews, Staging Tips, Ways To Sell Your Home For More or Faster...etc.
To make this as easy on yourself as possible, start with an outline.
- Who Do You Want To Watch Your Video:
- What Do You Want Them To Do/Think After Watching The Video:
- Outline a 30 second Intro
- Outline 3-4 minutes of content
- Outline a 30 second conclusion
Keep your videos simple and short. I’ve found that 5-minute videos are perfect for real estate.
We’re almost there!
Save your video file as a .mov or .mp4 file. Then, go to Youtube.com and upload your video. You’ll usually find the Upload button next to the search bar. You will have to have a Youtube account before you can upload and share your video. If you need help setting that up, then click here.
While your video is uploading, you can start working on the details. You’ll want to write a descriptive title along with 250-500 words in the video “Description” box. Your first sentence should include a link back to your website and after that the majority of text should focus on describing the video content. At the end, feel free to include links to any social media networks you’re on.
Once you’re done, click Publish.
That's it! Congrats! You've just completed your first video.
Post a link to it in the comment section below.
Tyler Zey writes about real estate over at East Agent Pro. He's passionate about helping Realtors see success online. (You can register for his free real estate marketing course here.)