Sellers expect epic marketing while pushing down on commission.
How can you maximize the things you’ve paid good money for (like professional photos) to:
- Make those sellers happy with your marketing?
- Maximize your exposure as an agent?
- Get the most eyeballs on the listing?
- Make money at the end of the day without forking out thousands of extra dollars on marketing?
A great write up and photos is the basis of almost every realtor’s marketing strategy, regardless of where it ends up (MLS, social media, mailers, feature sheets, etc.).
In this post, I’m going to go over five ways to expand your marketing strategies by leveraging your property photos with minimal investment cost.
1. Social Media (Cost: Free)
People love images on social media.
Whether it’s on Facebook, Twitter, Instagram, Pinterest or any of the other networks - they all have the commonality of being image biased. According to Social Media Examiner, Facebook posts with images get an 87% interaction rate. The next closest were links to external content at 4%. Twitter also gets a huge boost from adding photos.
So how do you effectively use your photos on social media?
Avoid posting generic links with no appeal like the example below.
Instead, share individual photos and unique features that offer appeal. A post more like the one below. Include a link to your listing, as it will generate many more clicks to your website.
Just look how much more dynamic the content is!
It gets really exciting from here. Multiple photos per house can generate 10-15 individual posts for each property.
You’ve just hit the content jackpot!
Ask your sellers what their favorite features are and post each one as a unique update.
2. YouTube (Cost Free to $$$$)
Everyone is talking about YouTube, the world’s second largest search engine.
A simple slideshow converted to video format all the way up to full-scale video production can give you great SEO benefits. (Click here to learn more about SEO.) Posting consistent content on YouTube can drive a ton of traffic to your site.
3. Blog (Cost: Free)
Blog posts are great for SEO and overall brand promotion.
List-style posts like “Top 5 areas in your city to live,” “My 7 Favorite Bathrooms of 2015,” or “The 10 Best Pools From Last Summer” are quite popular.
They are a great way to repurpose the photos you already have and are a goldmine of content. You can create top ten list for almost anything. Get started by backtracking through your old listings and grab the pics you liked best.
4. Dusk exterior photo (Cost $59 - $$$$)
Nothing can convey mood and get clicks like a dusk exterior. They quickly draw the eye and create a warm inviting vibe.
There are really cool services that leverage your existing day time exterior photos and convert them to dusk. My company, Duskify, provides this as a service. (RESAAS members get a discount on Duskified images - read below to find out more.)
You can also go the traditional route and hire a professional photographer who offers twilight photo options.
5. Virtual staging (Cost $75 to $$$$)
One of the hardest property types to draw attention to is a vacant property.
If it isn’t in the budget to rent furniture to stage a listing (which could cost in the thousands), then you can digitally stage the home!
Through the magic of photoshop and other programs, a vacant property is profoundly transformed. Another big bonus is that clients are BLOWN away that this is even possible.
Check out these before and afters we recently did for a client.
After Virtual Staging:
Much easier to convey emotion without spending tons of additional money!
These are just five suggestions, but I’m sure that there are many more. How do you repurpose your images to make them stretch that extra mile? Comment below!
Exclusive Duskify Discount:
RESAAS members receive an exclusive 20% discount off regular Duskify pricing through the RESAAS Marketplace.
Visit RESAAS Marketplace to learn more:
Greg Tilley has been a Real Estate photographer for the past 11 years. You can reach him through firstname.lastname@example.org or www.askarealestatephotographer.com.