(This article originally appeared on blog.trippeo.com.)
When you’re in the business of selling a home, or business outpost, these investments are beholden to the local market rather than the global one, so it’s easy to think that you’re not going to be affected by the online world that has so greatly influenced other aspects of the consumer market.
Of course, this isn’t true.
While Facebook and Instagram, and other social networks don’t directly affect the price of a home (at least not yet), they and other applications like them have changed the way that consumers understand the buying process. And of course, with a realtor being just a google search away, understanding the online playing field is only going to better your business.
We here at Trippeo know what it means to transition from a traditional business to the online realm. To help ease the transition, and to make your work easier, we’ve compiled a list of tools that every realtor can use to improve their business.
Facebook, eat your heart out. RESAAS is the social and global referral network built exclusively for real estate professionals, helping to connect agents to referrals, manage their contacts with an internal CRM tool, get real-time notifications of new listings, and build their global community. Think of it as a one-stop-shop real estate intranet that houses your active queries, as well as giving you the opportunity to source new leads and homes.
Trippeo Expense Management
Real estate agents are incurring serious travel and business expenses. 74% of surveyed agents estimated they spent up to $5000 on gas alone. Add on some marketing efforts (31% spending over $1000 a year), and you’re looking at business costs of ~$6-7000 a year. Are you expensing those costs? Trippeo syncs with your debit and credit cards, tracks your mileage per kilometer, and uploads your expenses and mileage to its beautiful mobile app. Claim those expenses! Trippeo makes it easy and automated. Your tax return will thank you.
DotLoop E-Contracts and Organization
Dealing with buyers–especially new buyers–has a long list of needs and steps to take before any actually deal-making can go forth. With Dotloop, the agent makes a list of to-dos, and shares said list with their client, who can upload the necessary updates to the shared platform. These can be financial statements, the offer, the counter offer… everything. Check out a very in-depth overview of the product here. It’s like Dropbox, but specifically for real-estate financials and contracts.
The majority of real estate agents say that their smartphone is the technology that is most important to their business. One app we love is Evernote – a note-sharing service that helps you write and share drafts, collect web articles, and file ideas. It’s a great way to remember little details that your clients appreciate so you can send them even more relevant listings.
Katie Fritz is the Marketing Manager for Trippeo, a smart and simple expense management app.
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