"Just woke up. Running late!"
"Slammin' party at Brianna's place!"
"Follow me. Follow me and I'll follow back"
The year was 2011, and this was the junk I was seeing on Twitter.
This was as bad as Facebook, I thought. But regardless, in February 2012 I created an account in hopes of finding thought leaders in the world of finance.
My world was on Wall Street, and my career was consulting money managers, financial planners and financial advisors with their businesses. Day trading was my side gig and I needed help, but couldn't afford stock trading courses that costed thousands of dollars. I found a highly regarded professional investor named Scott Redler on Twitter but was confused by his tweets. No random personal posts. He was sharing ideas, educating his followers and mentoring people on the art of investing.
How bizarre, I thought, that someone was giving out free advice on Twitter, and not talking about some wicked hangover from the night before. Not only that, but he was giving shout-outs to other business leaders.
What? This guy was telling his followers to follow others in his industry! (I thought he was breaking rules by promoting others on Twitter.)
To top it off, he was responding to questions.
Yup, he answered questions people posted on Twitter - even mine!
As the weeks marched on, I found other inspiring Twitter leaders who were using the allotted 140 characters to also share their wisdom.
Eureka! There are other people out in cyberspace who share ideas and ask for nothing in return. This was my "ah ha" moment, and I had to start doing the same thing by taking my 13 years of Wall Street experience and share with whoever might listen.
So what’s the point?
Am I on Twitter to somehow monetize my years of financial knowledge?
Are my educational posts simply good-hearted deeds to help those doing a word search on a particular topic I've tweeted about?
I wasn't sure until the spring of 2013 when I was offered a business development gig with a large financial services firm based in Florida. I worked remotely from my New York City home and aggressively pushed their social media pages, especially Twitter. Amazing for such a big firm to barely have Twitter followers (fewer than 100), but in less than 6 months their following increased exponentially - a 2,463% increase to be exact!
More followers equated to more clients and eventually more profits.
They were monetizing Twitter, and I was humbly proud to have been the catalyst.
Fast forward to the spring of 2015, and I've now stepped into the world of residential real estate, working with a firm called the Corcoran Group. By this point I've been exposed to a kaleidoscope of Twitter leaders, and had professional engagements in various social media platforms such as LinkedIn, Google+, Pinterest, Instagram and, of course, good ol' Twitter.
So what's the winning secret?
There's a handful, but here are 3 suggestions that I highly encourage:
- Graciously promote others on Twitter, and don't hog up the spotlight.
- Engage with your followers and non-followers.
- Share, share and share your knowledge to educate others.
I'm like a baby crawling with my newfound real estate career, but in 3 months I've communicated with several dozen mortgage brokers, staging companies, industry leading firms (yes, like RESAAS), other realtors and prospective clients who I've all met on Twitter.
Client leads, listings, and referrals are the byproducts of the seeds you plant with your Twitter engagement.
You can find me there too: @martymorua
Marty Morua is a NYC residential real estate rentals & sales agent at Corcoran. Social media storyteller, exceptional client services negotiator, and insanely loyal New Yorker. Check out his RESAAS profile ›
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