Merry Christmas Eve!
For many real estate agents, the holiday season can be just as frustrating as it is relaxing. After all, there is no magic formula for how you interact with your clients.
It can be like a minefield.
One wrong step on the tricky holiday season will instantly put a negative light on your precious reputation. But if you can put together something truly great and memorable, then you'll be the REALTOR who saved Christmas!
...well, maybe not quite that miraculous. But you get the idea.
Here are 3 Simple Ideas of what you can do on Christmas Eve (that's today!) to make a great impression on your clients:
1. Christmas e-Card
There are a whole ton of sites out there that are built around Christmas e-Cards. They can be simple and heartwarming, or they can be silly and fun. Either way, poke around the internet to find one that matches the tone and style of your brand. Even though the likelihood of your clients actually reading these cards might be low, the fact that you took the time to send something out will give you an extra edge over your competition. It's the small things that count.
2. Personalized E-Mail
Or, you can send out an easy email to your client list wishing them a Merry Christmas. This doesn't have to be anything fancy. In fact, it would give an even greater impact if it looked about as personal as a day-to-day email. This way it looks less like a marketing ploy, and more of a friendly email. The holidays are the time for you to be a regular, everyday human being. No strings attached.
3. Social Media
Rather than targeting each client with a cool e-Card or personalized email, you can also coordinate your social media accounts to reflect the holiday season. Upload Christmas-themed cover photos, devise a simple post / tweet that wishes everyone a Merry Christmas or Happy Holiday, and maybe share a funny photo, video or article if you so desire. This will update all of your social media channels so that whenever your clients pop online during their holiday downtime, they'll see you up there, but not in an invasive way.
So there you have it!
It doesn't need to take more than thirty minutes to devise a simple and effective way to stay in touch with your clients over Christmas.
Do you have any other great tips?
We'd love to hear them!