Real estate agents who are not utilizing social media as part of their business plan are missing out, big time. There are many reasons why real estate agents should be incorporating social media into their plan.
One of the primary reasons why social media needs to be incorporated into a real estate agents business is it gives you the opportunity to share your knowledge and expertise with not only potential buyers and sellers, but also other real estate professionals around the world.
Real estate agents who are new to social media commonly wonder why a strong following on social media is important and how they can get a huge number of followers on social media. Here are several tips for building a strong following on social media for real estate.
It Doesn’t Happen Overnight
First things first, building a strong following doesn’t happen overnight. You cannot expect to create a Twitter account or Google+ account and instantly have 1,000’s of followers. It has taken a solid year of hard work and interaction over on Google+ to build my following to 1,000 people.
You’re asking yourself, why does it take hard work and interaction? Real estate agents who are constantly blasting their social media accounts about their newest listing normally fail at social media. Real estate agents who share quality real estate content of their own, if they have some, and share quality real estate content of others will succeed in building a strong following on social media.
Bottom line is that you need to be persistent and patient when building a following on social media as it does not happen overnight. I suggest picking one social media network and start there. Once you begin building a solid following, consider branching out to another social media network.
Quantity Isn’t Necessarily Better
Another big mistake that real estate agents who are new to social media make is they friend everyone and their brother. This is not the way to build a strong following on social media. Sure you can circle every person you see on Google+ and grow your followers fairly quickly, but circling people who don’t fit into your target audience will do nothing for you.
Not only do these people not care about what you have to share, this is also a good way for certain social media networks and others to view your profile as “spammy” or fake. There are websites and people out there who can guarantee 500 Twitter followers for $5.00 but a word of advice – run!
Before adding someone on social media, check out their profile and consider the following:
- Are they posts that you have interest in?
- Can you learn from them?
- Do they seem to be active on the social media network?
- Are they interacting with others on their posts?
Find The Industry Leaders
One of the best ways to learn how social media can be beneficial to your real estate business is by watching what the industry leaders are doing on social media. One of the best ways to do this is by subscribing to some top real estate blogs. Take note of the quality of work, time, and effort they are putting into the top notch real estate articles that are written on their blogs.
Then go check out how these industry leaders are sharing these articles on their social media networks. See what these top industry leaders are doing on Google+, Twitter, Pinterest, and others to see what they are doing with their articles. You’re sure to see a strong number of comments and interactions on their shares, mainly due to their strong following.
If you’re not utilizing social media make 2015 the year you dedicate to learning it. If utilized properly, social media can be a great way to build your real estate business. Social media is continually evolving and will continue to grow as the industry continues to shift towards the internet.
Kyle Hiscock is a top Irondequoit, NY Realtor® with Nothnagle Realtors, and has helped out hundreds of buyers and sellers move in and out of the Greater Rochester, NY area. Check out his RESAAS profile ›