Wouldn't it be nice if you could do a few simple things online (in the spare few minutes you have each day!) that helped you acquire new leads?
Sounds great, right?
Well, there are actually three areas of online marketing that take just minutes a day (or less) and can truly get buzz around your name and your services.
Do These 3 Online Marketing Tactics And Get New Leads!
While referrals are your bread and butter, being top-of-mind for buyers and sellers is going to garner significant business. When someone is thinking of selling or buying a home, you want to be the first person they think of!
How do you accomplish this?
We're going to share three simple online marketing techniques that will help you acquire new leads in your inbox.
1. Email Marketing
You're the best in your field.
You have a ton of knowledge from the hundreds or maybe even thousands of closings you've completed.
You probably get asked a lot of the same questions from your clients, and they just eat up the advice you have to give. With an email marketing platform like MailChimp or AWeber, you can easily email your contact list with content at the timing of your choice - be it weekly, monthly, or whenever you choose!
Whether your newsletter talks about the latest housing market trends and new listings or you opt to share little tips and tricks that you wish every homeowner knew, you can keep consistent contact with your customers. When someone asks them if they know a real estate agent, you're going to be the first person they think of!
Pro Tip: Offer something of value in your emails to your contact list, and the rewards will come back to you as nice warm leads.
2. Social Media Marketing
There are many social media platforms to choose from: Facebook, Instagram, Twitter, LinkedIn.
No matter which you feel comfortable with, map out a posting strategy and then stick to it!
Keep your content mix fresh - even though tempting, try not to just post your newest listings. Intersperse those with tips, news about the community, housing market, interest rates, or even topics that a general homeowner will appreciate. And if you have a blog, don't forget to share new posts on social media!
Pro Tip: Use apps and platforms like Hootsuite to set up evergreen social media posts ahead of time. That way you'll still be actively communicating with your followers even while showing a house or signing a contract.
3. Contest Marketing
Contest marketing can be an extremely effective way to attract new contacts and leads, as well as entice existing customers to interact.
Run a contest and each entry is a possible new lead.
Encourage people to share your contest with their friends and family.
Using a contest-marketing platform like Brabeia, for example, you can set up a contest in moments and reap the rewards (in the form of a list of entry email addresses!) afterward. You can also use the contest as a reason to email all of your existing clients and share it on your social media platforms!
Pro Tip: Consider prizes that homeowners would enjoy - like a $250 shopping spree to Pier 1 or Home Depot. Or, support a locally owned home furnishings store or restaurant. You'll naturally draw a local audience and give back to your community at the same time. It's a win/win!
Keeping In Touch Is Key To Harvest New Leads!
Compared to other forms of traditional marketing, online marketing is typically more cost effective.
Most homebuyers and sellers not only search for their new home online, they also look for YOU online. By including online marketing tactics in your overall business plan, you're getting valuable visibility for your real estate brand.
Have you had success with any of the above tactics (or others)? We'd love to hear about it. Tell us in the comments below!
Tracy R. Wattie is Chairman & CEO of Brabeia, Inc., a technology firm at the forefront of innovative, patented, one-click contest marketing. The company’s platform makes it easy create and implement online contests, surveys and polls, allowing business owners to better engage with followers and nurture leads.