Real estate photography is all about getting as many photos of a property with every photo having as much of the room visible as possible, right?
Not so fast.
In a well designed and well decorated home, often times less is more. In these cases, as a real estate agent, you are selling not just a home, but individual spaces that lend themselves to various aspects of living and entertainment. And those spaces, collectively, make up a home that is your listing. So, it’s critical that you don’t lose sight of the individual spaces and the value that they can have in attracting buyers.
Often a real estate agent, and some photographers, will walk into a room and go directly to the corner of the room to snap a photo. So, now we can see most of the room and what’s in it, right? But what are we missing when we use a photo like this?
Intimacy, detail, and imagination, that is what is missing.
Take the example below. Can a buyer imagine themselves in front of the fireplace with a group of friends or family engaging in conversation and entertaining? Maybe.
How about in this photo?
Now a buyer can fully engage themselves in the space and the main selling point. Less is most certainly more in this case.
Kitchens are always a crucial selling feature in a home. And many times, a buyer isn’t concerned only with the size of a kitchen, but the functionality, the fixtures, and the finishes in a kitchen.
A photo taken from the corner of a kitchen may show off square footage (one could also argue it sometimes exaggerates the size of the room). However, a photo taken from the corner of a kitchen usually will not sell the details and functionality in a well designed kitchen.
Let’s look at the photos below for example.
This kitchen was massive and it would have been easy to take one or two photos from corners of the room in order to capture its size. But, by taking a series of tighter and more detailed shots, I was able to focus on the elements of the kitchen that help a buyer imagine themselves actually in the kitchen using and enjoying the space. That, in turn, helps sell the home.
Listings that show photo after photo taken from the corner of a room with little to no detail are a dime a dozen. Go to any major market and you can see listings like these, and often you can find a correlation to increased number of days on the market for these listings as well.
A real estate agent needs to ask themselves from the beginning if they are just trying to sell a house, or sell a lifestyle and what’s in the house. Not every home is going to look like it’s straight out of Architectural Digest. But almost every home is going to have a selling feature or features, that if highlighted correctly, will draw in a buyer and make them want to see and experience the property in person.
Most all properties are enhanced by professional photography. As a real estate agent, your business and your reputation will benefit from the use a professional photographer that knows how to best showcase your listings. And showcasing a property has more to do with highlighting the selling features of the home, than simply photographing its square footage.
Photographers who offer the ability to sell features, intimacy, and the overall lifestyle of a property are photographers that bring in buyers and help sell homes.
So, get out there and sell smart and sell with professional photography.
And remember, sometimes less is more!