- Episode 42 -
In the last week, two events happened that were sort of “Ah Ha” moments for me.
They weren’t necessarily huge events like winning the listing on a multi-million dollar home or closing that short sale that has been hanging around for the last year - but they made me stop and think …“perhaps after all these years, I have the confidence in knowing what I’m saying about real estate and people are actually listening.”
A fellow agent sent me a link to a new site called Referral Key. This is a site that is similar to Angie’s List where you sign up and can refer people to vendors such as electricians, plumbers, mortgage brokers and yes, even real estate agents. I am always interested in the “new”, the “cutting edge”, the “dot.com” that no one knows about yet, but which might be the next big thing so I was intrigued to check it out.
I clicked on the link and I liked what I saw but then my attention moved to something else while still moving around the site. My bad for not paying attention but what happened next was pretty amazing.
By accident, I didn’t read the full disclosure when it asked if the site could use my LinkedIn log in and contacts to which I checked “agree”. Within seconds, all my LinkedIn contacts were sent a nice little note from me telling them to try out Referral Key. Minutes later, I was getting all these emails from my contacts saying things like “thanks for the link and I will be sure to check it out later,” or “saw that you sent me a link to a new site and I know it must be good if you sent it.”
While I may not have agreed to the way it was done, it got my name in front of a lot of folks that I hadn’t reached out to in a while and the dialogue that continued for the days following ended up getting me five new buyers and two listings.
Truly an “Ah Ha” moment – my contacts had confidence in me and what I have to say to accept what I sent them, respond with thank yous, and even send business my way. Sure they may have done that without the “mistake email” but it was nice to see the outcome of my error.
The second “Ah Ha” moment occurred today.
A friend who owns a condo in the same complex as my investment property sent me a note that the City was giving the developer a hard time about the final phase of the project and what was being built. The developer wanted to finish the community with townhomes and the City was backing “condos” because they can fit more into the limited space and get more tax revenue from them. They needed 100 signatures for the council meeting that is happening on Monday.
When I got the email and the link to the petition, there were only 13 signatures.
I clicked onto the petition, signed it and then commented on why the townhomes would be better fit not only the residents in the community but the area in general. And knowing the location, I was able to interject the pros and cons from a real estate standpoint.
I then proceeded to send the link – this time knowingly – to other agents, friends and nearby business associates to rally the troops to help out with the petition that would be brought in front of council for the deciding factor for the builder and the development.
Shortly after hitting “submit” I started getting emails that my contacts had signed the petition and others from folks who I didn’t even know. Some even took the time to thank me for providing the knowledge on the real estate property values and for making them aware of what was happening in their own backyard. While others who were signing the petition may have just wanted to vent their frustrations, I provided the facts that helped those reading both sides to judge the better route to take on the planned project.
The email spread like wildfire – at last glance we were past the 100 signatures needed for the vote.
It’s nice to know that people listen when Realtors talk because they are the experts in what is happening with the real estate market and they know how it affects neighborhoods and communities, even when going up against the City.
You can take classes and learn everything you can about this crazy business we call our careers. But it’s when you have the confidence in what you are saying, and people actually listen, that makes you step back and smile, and take it all in knowing that perhaps you made a difference.
Looks like we will be getting those townhomes after all.
Kay Conageski is a professional Realtor® with The Keyes Company based in Plantation, Florida. Check out her RESAAS profile ›