- Episode 8 -
I just returned from the annual Florida Association of Realtors Conference in Orlando, and just like the infamous David Knox during the general session, I feel like running around a stage, completely recharged!
The speakers always pump you up, and the attendees from all over the state are so eager to chat with you and share their “battle scars” that you soon realize we are all the same, regardless of where we call home.
What makes these conventions so invaluable are threefold.
First, you have amazing educational programs that highlight the best of everything. Whether it’s social media and what to do with it, acquiring designations to increase your reputation in the market, or the smaller, more intimate panel discussions on the latest political topics that are affecting us all, you find yourself overwhelmed wishing you could be cloned in order to be in more than one place at a time.
One of the highlighted classes this year was “90 listings in 90 days”. The speaker basically worked every aspect of everything you have ever learned in real estate – going back to your sphere of influence, knocking on doors, or the dreaded “picking up the phone and making a call.” But it was the fact that they were presenting it to you in this setting that made each item seem like a new idea and you were actually motivated to do them. Another class showed you “50 Apps in 50 Minutes” and there were 48 different ones this year as compared to last year.
The second benefit of attending these events is the vendor showcase.
This year there were over 400 exhibitors from all walks of the real estate world highlighting everything from the new technologies to try, to enhancements of known products. And of course there are the “regulars” such as the familiar lenders and title companies where you can finally put faces to the emails that you receive.
The final, and I feel the most important benefit, of these occasions is the networking with your peer group from all over. I ran into an agent that I only see once a year at these affairs, but she has sent me five referrals since we first met last year. Not a bad ROI for sharing a boxed lunch with someone!
The real estate market changes on a dime – and trying to keep up sometimes is hard. Events like your annual state conference or the upcoming NAR Convention in November reminds us all that you can never learn too much or experience too many things. Maybe it’s the fact that my mom was a teacher and my dad a journalist, but they always stressed constant learning and the fact that “life is a classroom where you are continually doing show and tell.”
Think about that as you register for your next conference.
Kay Conageski is a professional Realtor® with The Keyes Company based in Plantation, Florida. Check out her RESAAS profile ›