- Episode 51 -
Call me spoiled or simply call me a brat but all the real estate that I have ever bought personally has been a new construction.
I was raised in a home that was nearly 100 years old when I was young, so the thought of a new home smell always intrigued me. I liked the fact that no other owner put their mark on my home, no one ever made dinner in my kitchen and well, no one ever took a shower in my bathroom.
There is definitely something to be said about “new” – but for the past few years in real estate, new was a word that was not part of our vocabulary. With the recession, throughout the county all new construction came to a screeching halt and the cranes that once filled the skylines all seemed to go quietly off into the sunset.
But today these amazing industrial machines are rising out of the ashes of dilapidated projects. Cranes are filling the skylines, sometimes too numerous to count. And the building cycle is once again in full swing!
Leading to a fresh opportunity for buyers: new construction.
Regardless of where you live in the country (or world for that matter) developers love Realtors. Realtors have the buyers to bring to the new community and simply registering those buyers at the sales center and then accompanying your buyers on showings of the decorated models can land you some very nice commissions when the deal closes. Developers usually have incentives for Realtors especially on pre- construction sales. So knowing what is coming and getting your buyers in to see what the community or building has to offer should be a priority on your showing list.
Marketing new construction, at least in South Florida, is a wonderful thing.
All the developers put their information on a partner website called Cranespotters.com. Once you register, you have full access to all the layouts of each new project and can monitor the progress of all the new sites - not only for yourself but for potential buyers looking for such properties too.
Through our Board as well as the individual construction sites themselves, agents can gain access to Dropboxes where developers allow Realtors to use all their marketing flyers, brochures, pictures and logos. The agent can customize the material with their own contact information before sending it out to their database of possible suiters, making the Realtor look like the new construction expert on any given project.
For those who don’t have such access, go and visit all the new construction sites in your area. Most of them have sales offices that have printed materials and are more than willing to give you all that you need to spread the word on their project.
And start talking new construction to your buyers, especially those who are having a hard time with the home buying process. New construction sales teams make it very easy with their one stop shop concept, allowing everything to be done on the spot for the buyer from financing to title companies, insurance and even interior designers.
But the marketing opportunity for new construction can be small, especially in areas that are limited on space.
When that land is all built up there is no more to be had.
There is only so much that can be developed on the land that we all covet and share so you have to be on top of your game at all times in order to get a piece of the action before it’s truly gone again.
Kay Conageski is a professional Realtor® with The Keyes Company based in Plantation, Florida. Check out her RESAAS profile ›