- Episode 3 -
My parents always taught me the old lesson, “never judge a book by its cover”.
Unfortunately, in real estate it is so easy to take the first impression of someone and figure out whether or not they can or can’t afford the home they want to see. Real Estate 101 always stresses to agents that you have to make sure your client has the money in their account before ever taking them to see a property and never, ever, ever show a home without a pre-approval letter.
While I agree to some extent, the business of real estate goes far beyond the monetary qualifications. It is a “people business” after all, and you never know until you talk with the person what their true story really is.
And some may surprise you!
An international buyer called me from an online ad for a small condo in a senior community. The condo was listed at $35,000 and he wanted to see as many in that price range as he could since his time was limited on his visit. After seeing more than a dozen properties, he finally made an offer that was accepted, on the first one we saw. A few weeks later, we closed.
After the closing, he asked if I was able to list properties outside of the state. Our Board and MLS allow this since the South Florida market is so diverse, so I said I would be able to help him. He explained that he had three homes in Sao Paulo, Brazil that he really wanted to get exposure for in the US market.
Because I thought I knew my buyer from the type of property he just purchased, I was expecting a small condo or typical family home. The first property was a penthouse, on the water, which we listed for $700,000. The second was an 8 bedroom, 6 ½ bath beachfront mansion that we presented at $1.3M. And the final property was an 8,000 square foot estate in the mountains, priced at $2M.
Through the entire process, I learned not only about the cultures of Brazil and their way of doing business through their rules and regulations, but also how to market luxury properties worldwide. Making those connections through online Realtor® networks such as RESAAS and their global affiliates gave me the chance to showcase these homes and meet agents from the around the world who truly experience the same challenges and triumphs that we do in the US.
As for my favorite Brazilian….we are now looking for an upgrade to his $35,000 condo.
Kay Conageski is a professional Realtor® with The Keyes Company based in Plantation, Florida. Check out her RESAAS profile ›