I know, I know. The buzz around Foursquare has long since come and gone, and most have written this off as a bygone app. But a few weeks ago I reviewed a similar app called Citymaps, which is much newer and has the benefit of being the new kid on the block.
That's not the point, however. There is a reason why I think these apps are important for real estate agents, and I want to hammer the point home.
It’s incredible! Never before have so many awesome, sociable, and local-info apps been available for real estate professionals to take advantage of.
So, what is Foursquare?
It’s a local search engine on your mobile phone, providing highly relevant results according to your personal preference. You can then save locations to specific lists, give your feedback and ratings, share with your friends who are using the app as well, etc.
The major difference between Foursquare and Citymaps (based on my brief forays into each app) is that while the latter is focused on map-based interface, the former is aimed at surfacing top recommendations in a list-style format.
But how is it useful for the everyday Realtor?
Well, while it’s great for your own personal use, that’s hardly going to generate you any new leads. However, what’s great about it is that you can share links to your lists and maps!
For example, Tom Fox mentioned within the Marketing Strategies Group on RESAAS that he uses links to Foursquare on his listing pages to supplement it with hyper-local information for viewers to learn more about what that certain area has to offer.
I thought it was a genius idea, and one that is way more engaging than a list of things to do in the area. By using Foursquare to highlight the area in which a property is located, it gives a much more engaging experience.
To sell a home, you need to sell an area.
With apps like Foursquare and Citymaps, you can show yourself to be knowledgeable about all the little spots around town that truly make up an area. This is what home shoppers want to see.
Best part? It’s free. So give it a spin!