For most Realtors®, social media is a two-headed beast. The potential to reach a large generation of younger home shoppers is great, but the amount of time it can consume is a big drawback as well.
However, a tool like Buffer can solve that issue.
What is it?
Buffer is a social media manager, which you can use to automatically schedule posts to go out to Facebook, Twitter and LinkedIn, among others. If you want to save even more time (or feeling particularly lazy), then you can take advantage of their content suggestions too.
Buffer provides optimized time slots for you to schedule your posts, in order to maximize when everyone is online. However, you can also go rogue and choose your own time slots if you want.
Once you’ve got some posts under your belt, then you can go in and check out the analytics to see how you’re performing, and how you can improve. Because what’s the point of engaging on social media if you don’t know how well you’re doing?
One thing that struck me right off the bat was how simple it is, yet powerful. You won’t get lost, nor will you get confused when trying to do something. For someone who is looking to save time, then you won’t be wasting any trying to learn how this app works.
Best part of all? It’s free.
They have an “Awesome Plan”, which you can upgrade your account to. But that’s for more serious social media planners.