Time is money.
And the average real estate agent can’t afford to spend much of either.
Especially on a tool or service.
That is, unless it happens to make an immediate impact.
That is why real estate agents are notoriously picky when it comes to purchasing any tools and services for their business.
And for good reason!
There are a plethora of real estate tools that do little to nothing for realtors.
However, a tool that can actually deliver on its promise is worth its weight in gold.
It can allow you to work smarter.
It can allow you to double your return.
Not your frustration.
And there are some areas in a real estate agent’s business that can be drastically improved through the use of some simple tools.
Like social media marketing, for instance.
Many real estate agents don’t have the first clue where to begin with social media.
They know that it can pay massive dividends.
But they also know that it takes time.
Which can be a problem.
And that’s why most real estate agents devote just a minimal amount of time towards their social media marketing.
(Or they give up.)
However, with the right tools, a real estate agent can make that big social media breakthrough.
The one they’ve always dreamed of.
The one that brings them to the promised land of lead gen glory!
All it takes is a few good tools in your belt.
So here they are.
5 top social media tools that every real estate agent should use:
Now let's get started...
Social Media Tool for Real Estate #1: Hootsuite
This one’s a no brainer.
If you’re a real estate agent who is serious about social media, then you need a tool that can schedule your posts.
It is the number one way to save time.
So what is it?
Hootsuite in a nutshell:
Hootsuite is a social media management tool. You can schedule social media posts for publication at any given time or day in the future. You can connect with Facebook, Twitter, Instagram, Google+, Youtube, LinkedIn, and more.
Honestly, a tool like Hootsuite is absolutely crucial if you want to take your social media game to the next level.
Here is an example of our own Hootsuite account at RESAAS:
I recommend that you start out small.
Only take on one or two social media networks at first (such as Facebook and Twitter).
It can be easy to stretch yourself thin.
The last thing you want is an empty social profile page.
After all, real estate agent’s are depend upon a solid, reputable and trustworthy reputation.
Without it, they’re nothing.
And if the first thing a prospective client sees is an empty, below-par social profile…
...Well, then that doesn’t exactly instill trust in you as a professional.
And in order to have a full-bodied social media presence, you need to constantly post content.
Not only that, but you need to post the right content for each social network.
Which can be tough.
It can be time consuming and burdensome.
Especially for a real estate agent who is busy with open houses, paperwork, cold calls and whatever else they may have planned for the day.
It can be easy to forget about a Twitter account.
And it can be even easier to drop off social media altogether.
Unless you have a tool like Hootsuite.
All it takes is an hour or so at the start of each week. Scope out some interesting content, schedule it for later, engage with your fan base, reach out to new users, etc.
Then you’re done!
It’s that easy.
Social Media Tool for Real Estate #2: CityBlast
So now you know the advantage of a social media management tool.
But what if you want to save even more time?
That’s where CityBlast comes in.
CityBlast in a nutshell:
CityBlast is a social media management agency. And it’s services are catered specifically for real estate agents. Tell them how often to post, what content style to use, and which geographical market to focus on.
One of the major obstacles of social media marketing for real estate agents can be the steep learning curve.
If you’re not comfortable with Facebook or Twitter, then it may take some getting used to.
After all, it’s a whole different mode of communication.
And you need to speak the language.
Or else you will either be ignored or (worse yet) criticized.
So while more than 50% of Realtors feel comfortable with social media, there are still quite a few who aren’t.
And if you’re one of them, then CityBlast will help.
Don’t have time to figure it out?
Then leave it to the professionals and let them handle your social media strategy.
Social Media Tool for Real Estate #3: Brabeia
A full social profile is good.
Every real estate agent should ensure that they’re active on social media.
But that’s not good enough.
You need to engage.
Without an open conversation with your fans, then you won’t be able to convert anyone into a qualified lead.
It’s that simple.
But you can’t spam them either.
You can’t just reach out and ask them straight up if they want to sell with you.
Or if they want to buy one a listing of yours.
It won’t work.
So you need to find a meaningful way to engage with them, one that provides some old-fashioned value to the customer.
One that keeps them coming back.
Because in the world of social media, they are in control.
How do you do this?
Run a contest!
Brabeia in a nutshell:
Brabeia is a contest management platform. You can use Facebook or Twitter to host a contest with their tool. It is specifically designed to capture the email addresses of contest entrants. You can track their behavior and analyze all contest activity as well.
A contest is a sure-fire way to spark some social media engagement.
Everybody likes free stuff.
The contest can be as simple as asking entrants to provide a caption for a specific photo.
...And as a real estate agent, you have access to some pretty good photos.
An article by Fast Company did a good job of outlining this:
However, engagement doesn’t have to be the only goal.
A contest is a great way to learn more about your social media followers as well.
You can obtain their email address, for starters.
But you can also ask them certain questions that will help you cater your marketing to them.
- Do you prefer suburban or inner-city homes?
- Are you planning to move in the next 6 months?
This way, you can collect some valuable information on potential leads.
Then slowly push them through your sales funnel.
But rather than send out generic email marketing to everyone, now you can cater it towards each person’s specific interest!
Now that’s high value.
Social Media Tool for Real Estate #4: Flipt
So now you’re well past the beginner stages.
Not many real estate agents ever make it this far into social media.
You’ve set up a content schedule.
That’s step one.
With Hootsuite and CityBlast, your social media content is fresh and active.
Now whenever a potential client comes across your profile, then he/she will find a professional social appearance.
One that instills a sense of trust and personality - a killer combo.
But now is no time to rest.
The real work has only just begun.
You need to roll up your sleeves and turn those leads into customers!
Which is where Flipt comes in.
Flipt in a nutshell:
Flipt is an online marketing and lead conversion tool. They help you create digital ads that target potential homesellers through predictive data. This way, you will be seen on Facebook and other popular sites by those who are most likely to convert.
For real estate agents, the most immediate results on social media are found through digital ads.
So take them seriously.
This is where you earn your keep.
One of the best aspects of social media marketing is the fact that it’s free.
If you want, it can cost nothing but time.
However, as a professional salesman (or saleswoman) it is definitely worth spending a little money on ads to see how well they work for you.
But if you don’t want to bother with testing, then use a tool like Flipt.
They’ve already got it figured out.
Why would you want to spend money on something you can potentially learn for yourself?
According to Sprout Social, small businesses simply can’t afford to be careless with social ads anymore.
98% of marketers are wasting their money on paid ads.
They’re not doing it right.
Most major corporations (who use digital ads effectively) have an entire team dedicated to this one purpose.
And so should you.
Social Media Tool for Real Estate #5: BombBomb
Make no mistake.
Sure, everyone knows about YouTube and the fact that it is the world’s second largest search engine.
But not everyone is fully aware of how fast video is taking over social media as well.
At least, not consciously aware.
Think back to what your Facebook feed looked like two years ago.
Now look at it today.
In just seven months, video consumption on Facebook went from 1 billion views per day to over 4 billion.
Time to get on board.
The video train is a-rollin’!
Here is another good reason why real estate agents needs to embrace online video:
In a study conducted by Quintly, it was discovered that video posts on Facebook generate 62% more engagement than photos.
And what’s even more remarkable?
Video accounted for only 3% of all content posted on the platform.
Photos, on the other hand, totalled 53%.
It’s clear that video is (and will be) the dominant form of content on Facebook.
However, it won’t stop there.
Video will soon find itself at the center of all online marketing initiatives.
Because users increasingly expect a seamless experience with a brand no matter what channel they come into contact with them.
(You can add that to your catalogue of fancy buzzwords.)
And online video can be one of the most effective ways that a real estate agent can plant a consistent brand message across all channels.
Want a tool that will help you share online video across multiple channels?
One that can help you connect with potential leads?
One that can track and analyze results?
Then try BombBomb.
BombBomb in a nutshell:
BombBomb is an online video recording tool. It’s simple and easy to use. You send video by email, text or social media. Furthermore, it integrates with Top Producer, Contactually, Zillow and more. The product is catered towards real estate professionals, too.
This is what we know:
Online video is a game changer.
It can boost almost any channel through which you market yourself.
But there is one in particular that BombBomb can singlehandedly transform into a lead gen powerhouse.
And that’s email.
If you know anything about email marketing, then you know videos are not supported.
The best you can do is a screenshot of a video player.
And link that to the video.
But BombBomb has figured out a way to do this.
In fact, they even have a Gmail plugin that allows you to record a video from your computer and attach it right there on the spot.
Plain and simple.
I’ll let them explain it to you:
So where does this plugin to your social media strategy?
Well, for starters you should can use BombBomb to record video and share it to your social media accounts.
But if you’re using a tool like Brabeia or Flipt to capture email addresses, then you can use BombBomb to send out welcome emails that contain an engaging video within the body.
You’ve got yourself one heck of an audience retention tactic, my friend.
One that no other agent in your area has.
Which is something.
Social media has the potential to be your top source of new leads.
But real estate agents need to take it seriously.
This means that they need to devote the proper amount of time that is required.
Social media not a quick-win.
However, there are some ways in which you can make the process easier to handle - especially if you are unable to commit your full attention.
And that’s through some quality tools.
With these tools, you can:
- Automate your social media content
- Bring in the knowledge of social experts
- Pull in new leads through contests
- Amp up your digital advertising
- Separate yourself from the competition through video
And lucky for you, all of these tools are available for discount through the RESAAS Marketplace.
What are the odds of that!
So don’t wait.
Get your new social media toolkit today.
Braden O'Neill is the Community Manager at RESAAS. He loves to read books that make him sound smart, go snowboarding with people who are better than him, and watch Liverpool FC. Check out his RESAAS profile ›