I don’t know about you, but I’m getting pretty tired of spending money on Facebook ads.
This isn’t to say that all ads are a waste of money, but they can often be expensive and sometimes provide very little return. This can especially be true in real estate because we don’t have the security of hourly wages or a marketing department to sort out advertising for us.
No, we’ve given all that up to grow a huge business and build our own empire.
And it feels great!
Facebook is still an excellent place for agents and real estate pros to promote themselves online and today I’m going to tell you how to get free leads from Facebook and what you need to do to replace your monthly ad budget without spending a single dollar!
I’m calling this tactic the Facebook 10x10.
Let's say you’ve got an ad budget of $1200/mth.
Now let’s break it down.
To make this effective, you’d need to touch 20 people per day for 30 days and spend $2 per click.
In other words:
20 touches X 30 days X $2 per click = $1,200 / mth.
Now, let’s get into the Facebook 10x10 challenge and see how this method compares.
The Facebook 10x10 Challenge
The first thing you’ll want to do is install the Facebook App and the Facebook Messenger App on your phone. It’ll help if you put these on their own screen like this:
Now use the Facebook App to friend request 10 people.
Who should you friend? Try these groups to start:
- College friends
- Friends of friends
- Friends of the family
- Friends of your siblings
- People from a group
- Old co-workers
Once you’ve sent out your requests close the app! Don’t start scrolling through your feed or waiting to see who accepts your request. Move on to the next step!
Send out 10 messages to old friends via the Messenger App.
Choose contacts you haven’t talked to in at least one month and send them this message:
Hey Jane! Did you see that [game/movie/weather/event/festival] yesterday? It was awesome. How are you doing lately?
Then close the app and get back to what you were doing.
You’ve just touched 20 people for free and saved yourself $40! And now you’ve also set yourself up to get more exposure, engagement and ultimately more leads.
To succeed in the Facebook 10x10 Challenge you need to hold yourself accountable and keep up your efforts for at least one month.
Print this out and hang it on your wall:
This really works!
If you connect with 10 people every day on Facebook that’s 50 people per week you're reaching, plus an 50 extra conversations you’ve started through Facebook Messenger that can easily turn into new leads.
Now 100 people know about you.
Also consider that over 50% of Americans will buy or sell real estate in the next 5 years. So, the folks you’re reaching out to on Facebook are simply going to need you.
Above all, Facebook is a social network and this means it’s the place people are meeting, sharing and talking. And what this means for you is that you don’t need to spend money there to get leads.
You just have to take action.
The Facebook 10X10 Challenge is one way for you to take massive action.
And get results.
Ready to start the challenge?
Share with your network and let them know what you're doing!
It’s proven that people who share their goals publicly follow through more.
I hope you accept!
Tyler Zey writes about real estate over at East Agent Pro. He's passionate about helping Realtors see success online. (You can register for his free real estate marketing course here.)