Realtors need to be prepared to work with all types of people in various stages of life.
If you have clients that are looking to get divorced, are in the process of getting a divorce, or have just recently divorced, how does this situation impact the sale of a house? And how will this impact your working relationship with your client?
Divorce Specialization: A Growing Niche
More and more realtors are specializing in helping clients that are going through different stages of the divorce process.
Divorce is disruptive and can be pretty ugly. It impacts all parts of a family’s life, and your clients will suddenly be wondering about what will happen to their children, pets, money, and of course, their real estate.
But when it comes to real estate, more realtors are opting to go the extra mile to have a certification in dealing with divorces.
Why Are Realtors Specializing in Divorce?
The number one reason why? Personal experience.
Many realtors who currently have or choose to pursue a specialization in dealing with divorce in real estate say that they too have gone through a divorce.
Kira Gould, a realtor with the Los Angeles firm Gibson International, experienced this first hand. With divorced parents and having gone through her own, this prompted Gould to pursue the divorce specialization.
Her experience, coupled with the fact that she is a certified divorce coach, makes her a more relatable realtor to the clients who are going through a divorce or are divorced.
“Moving is already stressful. Divorce is even more stressful. I would much rather work with a realtor who understands what I am going through,” Gould shared.
The emotional aspect of divorce adds a layer of complexity to the whole process.
Not only are you helping your client to sell their house, your experience also provides you with the ability to empathize and negotiate with the other party. For Gould, it becomes more than just the act of buying and selling homes.
“While buying and selling houses is the point, for me, it goes deeper than that - my job becomes helpful and important. I feel like I’m able to build a deeper connection with these clients and help them through a difficult time.”
Gould stresses that working in this particular niche is not for everyone, but for those that do, it becomes much more fascinating and rewarding.
Rachel Wong is a Digital Content Co-op student at RESAAS. She loves coffee and beer, writing and talking, and has been the same height for pretty much ever. Check out her RESAAS profile ›