So, you’re one of the lucky few real estate agents that has a handful of real estate listings.
You’ve decided to get the word out on your listings by posting them up on the website of the brokerage or firm you’re working for.
The only issue with that is your brokerage or firm page is only receiving some traffic, though, not as much you would like. You have to think, you're essentially competing for online space with your fellow agents.
So what do you do to stand out and get more eyes on your real estate listings?
Stop wondering, here’s a comprehensive list of unsuspecting online spaces where you can post your real estate listings:
Your real estate website
Setting yourself up with your own real estate website will not only help get your real estate listings exposed to a wider group of online home shoppers but it will allow you to be in complete control of your real estate content.
Provide new leads with more access to your listings, content, and get a closer look at your real estate expertise.
Keep in mind
- Creating and maintaining your own real estate website can be tedious and time consuming
- If you’re going at it alone, be sure to keep a spreadsheet of your real estate listings and content in the event your website crashes
- DIY OR enlist the help of real estate website experts like Brixwork*
- *(psst! Sign up for a RESAAS account to receive an exclusive discount on Brixwork from the RESAAS Marketplace)
What’s a list of ‘where to post your real estate listings online’ without including RESAAS?
With over 400,000 real estate professionals on the platform (and growing) you can rest easy knowing that your real estate listings will reach the right people.
In order to register for an account on RESAAS, users must be a licensed real estate professional. That means that not only will you be in the company of hundreds of thousands of international real estate professionals, but, posting your real estate listings will receive international exposure.
- Your listings are viewed by other licensed real estate professionals
- Reach an international audience (more eyes on your listings)
- Post as many listings on your account as you’d like (including photos and videos)
- Sync your social media accounts with your RESAAS account to push your listings further
Keep in mind
- Your network is your net worth - be sure to connect with other agents to get more exposure on your listings
- Keeping your listings up-to-date is in your best interest
- Upgrade to RESAAS Premium to see who’s viewed your profile and your listings (a great tool to be able to directly reach out to agents who might be interested in your listings)
- Visit RESAAS’ sign up page, create your account and start uploading your listings
- If you’re stuck, be sure to check out the RESAAS Help Centre to get a step-by-step tutorial on how to upload your listings
You’re likely already using Facebook for real estate.
We’re sure you’ve been told the 80/20 rule - 80% of your posts should be personal, engaging content while the other 20% can be more so about your real estate business; posts about upcoming open houses, new listings, and recently sold properties.
Though if you’d like to take it a step further, you can post your listings as ads on Facebook, targeted directly to users within your region, city or even down to the neighborhood.
You can check out our previous post ‘Facebook Ads: How to Grow Your Real Estate Business’ to get a step-by-step guide on how to do this.
You’re likely already using Facebook to grow your real estate business. You can take it a step further by simply incorporating Facebook ads to your arsenal.
Keep in mind
- Facebook has over 1.61 billion monthly active users. If you’re targeting ads for your real estate listings within a larger city or even neighborhood, it can be hard to get the leads that you’d like
- Facebook ads can be costly
Be sure to take notes from our previous post ‘Facebook Ads: How to Grow Your Real Estate Business’ to get a step-by-step guide on how to do this.
LinkedIn’s become a hotspot for real estate agents to connect and network with one another. More importantly, it’s a great place to find out about new real estate news.
Though, many real estate agents are taking to LinkedIn to showcase their real estate listings to real estate professionals and sellers alike.
Surely, you could start doing the same.
Tap into a network of both real estate professionals, sellers, and buyers alike.
Keep in mind
Similar to other large social networks, for example Facebook, your real estate listings may not get the exposure you’d like if you’re having to compete with many types of professional content being posted on the platform minute-to-minute.
Head over to our article ‘How To Use LinkedIn for Real Estate: The Ultimate Guide for Realtors’
More and more real estate professionals are making the leap over to Instagram to showcase their photography prowess with or without a filter.
Now with Instagram’s ‘Stories’ and ‘Photo Album’ features, agents can showcase their real estate listings with more than just one-off photo posts.
Instagram now allows its users to post a photo album including multiple photos of your listing which shows up as one-single post, alleviating the clutter on your feed.
Keep in mind
Again, Instagram has a huge reach, overwhelming at times. You’ll need to ensure you’re following leads that you know are in your area.
Using hashtags on your posts including the neighborhood, city and region is most certainly in your best interest. This will help followers find your content.
We recently posted an article ‘How to use Instagram for Real Estate’, with some great insight on what you’ll need to do to leverage Instagram for your real estate listings.
Diversifying your online real estate listing portfolio is a surefire way to ensure your listings are getting the most possible exposure to online home shoppers.