So, you’re an active RESAAS user.
You’re using RESAAS to post your listings to a platform of over 400,000 real estate professionals, to find new leads and make connections. You’re also using the platform to post updates about your real estate business, to share knowledge and establish yourself as a real estate expert in your area.
As an expert of such capacity, you probably are also making great use of social media platforms such as Twitter, Facebook, and LinkedIn, to name a few.
In order to maintain your social media presence, you need to post often and everywhere. This probably means that you find yourself going back and forth between social media sites.
As a REALTOR®, your time is limited. How can you efficiently get all of the content that you want up in a timely fashion and optimize your reach?
Let me share with you three magical words: social media synchronization.
What is social media synchronization?
Social media synchronization allows you to sync all your social media accounts in one place, so that you can share your content across all your accounts - with just one post and click.
Guess what? With RESAAS, you can sync your social media accounts with your RESAAS account!
“But what’s in it for me?”
Here are the top three reasons why you should synchronize your accounts with your RESAAS account:
You will widen and diversify your reach. Each of these platforms - RESAAS and other social media channels - are your audience. They have their own diverse audiences with different members within them. If you have more visibility, you will be able to gain an even greater following and become a trustworthy figure in the community.
You will maintain consistent branding across platforms. Sure, you could copy and paste your content and then jump from one social media account to another, but who has time for that?
You will be more efficient. You will be able to spend more time coming up with greater content, and then sharing it with one click when it’s ready.
Want to get started?
The process to sync your social media accounts with your RESAAS account is easy!
Start by logging into your RESAAS account. Using the navigation, go to ‘Settings’ and then selecting ‘Dashboard’.
Once you click into ‘Dashboard’, you will see three tiles on the right hand side that are labelled as LinkedIn, Facebook, and Twitter.
Within each of those tiles, click ‘Turn On’ so that you can sync your RESAAS account to a social media network. When you do, you will be asked to sign in and grant permission. This just means that you are okay with posting your RESAAS content onto your social media accounts.
Once you click 'Okay', your accounts will be successfully synced!
If you find in the future that you’re not feeling it anymore, no hard feelings! You can turn off the synchronization at any time, and turn it back on whenever you’d like.
By reading this article, you should now know:
What social media synchronization is;
Why you should sync your RESAAS account with your social media accounts and the value you can get from it; and
How to sync your RESAAS account with your LinkedIn, Facebook, and Twitter accounts.
Have more questions about social media synchronization? Check out the RESAAS Help Center for more information!
Rachel Wong is a Digital Content Co-op student at RESAAS. She loves coffee and beer, writing and talking, and has been the same height for pretty much ever. Check out her RESAAS profile ›