Today’s a new day which means a new category of nominees and winners to announce for best real estate website.
The battle for the 2016’s best real estate website was something fierce.
In the end, we narrowed it down to this elite list of the best websites in the industry.
But, before we announce what these website are let’s talk criteria.
It ain’t easy being a Real Estate Rockstar judge.
Before selecting nominees, we determined these strict criteria guidelines:
Android or iPhone? Whatever’s your fave, the website must be accessible from any mobile device.
Is the website easy to read? Will someone need to wear a monocle or squint to read the text?
Let’s hope not.
Do the images and photos on your website speak to me?
You know, our artistic side.
Is the website responsive to any bending, pulling or stretching of any kind to the screen without losing its oomph?
If a user is looking for something specific on the website, is it easy to find?
Does the website have clear calls-to-action (CTAs)?
How well is the brand conveyed through the website?
People like stories.
Does the website tell a story of the brand?
There are many ways Blanca Realty can easily steal the spotlight. The website captures visitors’ attention with a simple, yet stylish design. The team differentiates themselves with their well-articulated values--a mélange of passions and commitment. Visitors’ online experience flows smoothly on any platforms, from the beginning to the end of their journey.
User Interface: 8.5/10
Windermere Real Estate
Your next chapter with Windermere Real Estate begins with simplicity. The team effectively segments different services being offered. Their brand story compellingly blends Windermere’s global reputation in real estate and their philanthropic endeavours. Displaying stunning images and clear calls-to-action, the site also provides detailed information about the company and up-to-date blog posts.
User Interface: 9.5/10
Noble Black welcomes his visitors with an elegant first impression. The high-quality videos and photos also add a touch of luxury to the website, both on mobile and any screen sizes. The brand story is effectively communicated through style and notable accomplishments--a testimony of his expertise in high-end real estate. The calls-to-action are concise, clear, and consistent. Most importantly, the "call agent" button follows users in everywhere throughout their decision-making process, without interrupting the browsing experience.
User Interface: 10/10
And the winner is...
Download RESAAS' 2016 Real Estate Rockstars booklet to see the full list of nominees!
Ken Thooptong is the Email Marketing Coordinator at RESAAS. He spends most of his free time convincing everyone that poutine and fries are vegetables, and therefore, are healthy. Check out his RESAAS profile›