Now it’s time to reveal the nominees and winners for social media.
By now it should be a no-brainer that social media is crucial for today’s real estate agent.
This year’s competition was steep.
Brokerages, firms and coaches all came out swinging in hopes to be recognized as a 2016 nominee and ultimately the winner for social media.
Let’s walk you through the criteria.
These days, it’s easy for anyone to hop onto a social media platform, create an account and post their lives away.
Though, there's only a special few that are able to keep their growing audience engaged by dishing out valuable, share-worthy content.
So, let’s have a closer look at the criteria we used to shortlist our nominees.
Someone that knows their way around social media knows how to expand their reach through their social media presence.
Are they active on multiple social media channels?
Do they have a larger social following?
Are their users engaged?
The rule of thumb for content is the ‘80/20’ rule.
80% of the content shared should be of use to followers and NOT a hard sell. The remaining 20% of content can be those “sales-y” posts. But, it should be kept minimal.
Does the account follow the 80/20 rule?
Sure, you have social media accounts but what are the quality of your posts?
Fulvio’s a tech savvy agent that knows his way around social media. He’s actively posting, engaging and connecting with other agents and potential clients through personable content, and sharing beautiful photos of international listings.
Kyle Hiscock knows his stuff when it comes to content marketing. Kyle makes great use of each and every social platform by posting educational and personable content daily. With both a mix of videos, images and engaging communication between him and his followers, Kyle realizes the importance of an agent remaining active on social media.
The Broke Agent
What do you get when you mix a comedian and a real estate agent? “The Broke Agent”. What can we say about the Broke Agent besides sheer hilarity? Co-founder Eric Simon, along with a few guest contributors, entertain their social followers with unique video content, funny real estate stories and all the memes you could ever ask for.
Bill, Bill, Bill. Arguably one of the best drawing in leads simply through effectively using his social media profile to peak interest, Bill Gassett regularly shares new blog posts, industry information, tips and photos to his large social media following (30K Twitter followers alone). Not only does Bill share solid content but he makes a point of being very engaging with his followers - replying quickly to all his posts.
Considered a real estate celeb in his own right, you can’t seem to go anywhere on social media without seeing an update from Christophe Choo. Christophe gives glimpse into his luxurious lifestyle and listings through his frequent social posts, updates and photos. Christophe has a good grasp on the ‘80/20’ rule as his posts are more about sharing a piece of his life rather than pushing listings.
The Boutique RE
Here’s a brokerage that just gets it. The Boutique RE Group makes an effort to use their social media marketing to its full potential - posting beautiful photos, high-quality videos and selling a luxury lifestyle through their content. Let’s not overlook their hashtag game. Boutique RE Group makes great use of hashtags on each one of their listing photos to increase exposure of the neighborhoods of their listings.
And the winner is...
Download RESAAS' 2016 Real Estate Rockstars booklet to see the full list of nominees and winners for each category!
Anjani Varma is the Digital Marketing Manager at RESAAS. She is also the unofficial cat ambassador, employing a healthy addiction to cold-pressed juices in order to mask her fear of one day becoming that crazy old cat lady. Check out her RESAAS profile.
Fatemeh Barani is the Customer Success Coordinator at RESAAS. When she's not empowering RESAAS users by hosting webinars you can find her bouncing around the office on her stability ball while listening to tunes... really loud. Check out her RESAAS profile›