If you’re a real estate professional without an online presence and a content marketing strategy, you’re going about things all wrong.
90% of home buyers look online to find their next home and of those people 70% are looking to get to know you through your online content.
You read that right.
Not through your ads.
But through your online content.
This shouldn’t come as a surprise considering ad blocker usage is on the rise.
Reports show that there’s been a 30% increase in ad blocker usage as of 2016.
Today, there are over 615 million devices using an ad blocker.
So what does that mean for real estate professionals hoping that an ad is going to attract new leads?
It doesn’t necessarily mean ditch your ads.
What it does mean is that you should definitely be considering adding inbound marketing (content marketing) to your arsenal if you want to run a thriving real estate business.
We’re not just talking a few blogs and social media posts here and there.
We’re talking a full range of content.
Uploading videos of new listings onto YouTube.
Live streaming your open houses.
Showing off your real estate knowledge and expertise by creating an eBook or guide for home buyers and sellers to download from your website.
When it comes to content, you should be thinking outside-of-the-box.
Have a look through some interesting stats we've pulled for you. It just might help you come up with your plan of attack for developing a successful real estate content marketing strategy.