Establishing value in your buyer’s property is something all real estate agents strive for.
Many real estate agents work primarily by referral, and I'm no exception. I offer the best professional guidance for buyers in a variety of San Francisco’s most popular architectural styles - Craftsman, Victorian and Edwardians - through their buying journey.
As a full time REALTOR® with Zephyr in San Francisco, I help to sell a dynamic inventory of housing stock. From Historic buildings built as early as 1852 to modern luxury condos sold long before construction has completed, I need to be able to understand my client’s property value.
Buyers often ask how to establish value for a property beyond the average price-per-square-foot. But, what they’d really like to know is the intangible value:
How does it feel to live here?
How is the property’s value differentiated if all of the units look the same and have the exact same options - with view, with deck, without view, without deck, etc.?
The whole process to wrap your head around can be downright confusing.
What can help agents sift through the confusion of determining a home’s value, in the eyes of the buyer, is being able to identify what the previous owner enjoyed about the home.
Did they enjoy the comfort of in-floor heating in each bathroom?
Were the bedrooms and common areas big enough?
Tip: Don’t be afraid to ask the seller these questions.
Going beyond your buyer’s expectations will only help them to imagine how they might enjoy the home.
To take it a step further, find out which upgrades are approved by the Homeowner’s Association to help identify the potential of installing custom cabinetry, lighting, or in-suite laundry, and ultimately affecting the home’s value.
When a buyer purchases a home that has a smaller living space, often times the buyer has to rely on the previous owner’s taste – and whether or not they made good choices.
As agents it’s our job to add value to the home by noting every single benefits the home can offer.
Your buyer may just see stainless steel appliances and not think much of it. A crafty agent can say: besides being easy to clean, high-quality stainless steel appliances often operate quietly, are energy-efficient, and they last a long time.
What about the neighborhood? By knowing of any current or planned construction projects in the area this can show your buyer that there’s even more potential in increasing their future home’s value.
Ultimately, real estate agents have many tricks up their sleeves in determining a home’s value for their client. It’s on us to stay informed and be in the know before our clients question whether the home we show them is worth buying or not.
A local consultant to the seller, and an advocate for the urban buyer in residential Real Estate, Christopher Jurach is passionate about Victorian homes of character and age located in the heart of the City. Check out his website›