We’ve seen this story told time and time again.
It’s a story as old as… well, time.
A REALTOR®, much like yourself, isn’t getting nearly the amount of calls they would like from their real estate website.
While there could be a number of reasons for your website to be underperforming there inevitably always seems to be one fatal flaw that differentiates a high-performing website from an underperforming one.
It comes to down to the website’s design.
When it comes to a real estate website’s design there are certain factors that play a part in enhancing the website’s attractiveness, and more importantly, its effectiveness in turning a visitor into a new lead.
So, what does it take to turn an outdated real estate website and turn it into a sleek, lead-generating machine?
Besides finding yourself a good real estate website designer, there are a few crucial elements to consider.
Have a responsive website
A responsive website design is a specific design implemented to the website to ensure it can be accessible on various screen sizes.
Nearly 8 out of every 10 consumers have said that they would stop engaging with a website if it didn’t display well on the device they are using.
Combine that with the 80% of homeowners who will go online to find their next home or the real estate agent who will help find their next home, your website needs to be able to keep up with the growing demand for responsiveness.
These days leads will be accessing your website from their smartphones, tablets, laptops, and even from their Smart TVs. That means that your website needs to accommodate every single one of those screens.
Use professional photos
In the faceless age of the internet it’s nice to see who’s on the other end of the screen.
Not just nice but it’s required if you’re expecting to have hopeful leads come to your website and trusting that you’re going to provide them with the best real estate service and expertise.
It’s for that reason real estate websites which include professional photos of the agent and their team often outperform the websites which don’t.
Check out the top performing REALTOR website for Kyle Hiscock.
Right from the homepage website visitors get to see a professional photo of Kyle, his team, and the local real estate area he serves.
Investing in professional headshots and team photos will be dividends down the line.
Show client reviews and testimonials
You might not have thought that having real-life reviews and testimonials on your website could one day outweigh your credentials, but, in the day and age of the internet, having trusted reviews speaks volumes.
With stats like these it’s safe to say that you’ll want to figure out a way to encourage your clients to write a review.
Reviews will not only increase your bottom line but will also improve your website’s overall performance as online reviews play a key part in increasing a website’s ranking on search engines.
Bill makes great use of his reviews by adding them right on this website.
Add Calls-to-action (CTAs) throughout the website
If you’ve found yourself on any website without at least one call-to-action they’ve failed to fulfill their commitment to you as a consumer.
After all, we find ourselves on websites in search of something, and that something - whatever it is - had better be obvious at first glance.
Whether it’s a button that prompts someone to call now or schedule a meeting or it should be painfully obvious to a web visitor that they should take immediate action to get in touch with you.
Knowing when your real estate website needs a new design
In this article we’ve gone through many of the elements you should be sure to add to a new real estate website but what about those of you who already have a real estate website that is performing but maybe not as best as you’d like?
A simple website redesign could be the answer.
Improving your website could be the difference between a few calls a month to being booked solid well into the following year.
Taking the time to look at your digital marketing efforts - in this case, your website - and asking yourself a few key questions could be the start of taking control of your business and increasing its profitability.
Some key questions to ask yourself are:
- am I getting calls from my website?
- does my website take more than three seconds to load?
- am I using stock photos or professional photos on my site?
- is there more than one CTA to book an appointment or request more information?
- does my site load on a tablet, smartphone, or laptop all the same?
If you’ve answered no to any of the above questions, your website likely could use a redesign.
To be sure your real estate website is bringing in the most leads, be sure to
- make sure your website has a responsive design
- ditch stock photos for real, professional photos of you and your real estate team
- show off client reviews and testimonials
- add CTAs throughout your website to prompt visitors to take action
We’d like to know how your real estate website is performing, let us know by commenting below!
Rachelle Brempong is the Digital Content Coordinator at RESAAS. She likes things. Most things. But not everything, that's just greedy. Check out her RESAAS profile ›