Real estate agents can't just sell to clients.
They need to sell themselves first.
This is what makes them exceptional marketers - both in person and online.
With a slew of marketing initiatives out there that real estate agents could overlook outside-of-the-box opportunities like auction events.
Or what about teaming up with affiliate programs?
RealtyHive.com lets agents become the expert in their local marketplace with the powerful backing of an international sales company.
In this digital age, folks are using social media for both personal and professional reasons, and businesses are taking notice.
From planning drinks with friends to landing new jobs, social networking platforms are the lifeblood of how people connect and socialize in today’s world.
As a realtor and a business professional, you should be creating a social media empire to connect, engage, and land new clients. In fact, social media has become crucial for any real estate agent wanting to do this.
In addition to the 20 social media tactics to rule social media we shared, here are a few more pro tips on how real estate agents can utilize social media as an efficient marketing tool:
When it comes to social media popularity, Facebook for real estate is at the top of the pecking order.
At the most basic level, users log on to Facebook to connect with family and friends. But now, big-name brands are leveraging the power of Facebook to expand their customer pools and reach consumers in new ways.
You might have a personal Facebook account, but setting up a business page is your best bet when it comes to advertising your real estate services.
Facebook pages are easy to setup and enable you to run promotions, check stats, and display your industry expertise.
Once you have set up your page, you can engage your clients in a number of ways. Be sure to keep posts as relevant and as local as possible.
One method is to showcase your listing’s neighborhood to entice clients to buy there.
Post about local restaurants, events, and schools, and express how they can be beneficial to your customer’s lifestyle. Additionally, local posts show off your passion and knowledge of where you are selling homes.
Keep clients up to date on the latest happenings in their neighborhoods. If you’re planning on attending an event, tell your fans and invite them to join you. Local concerts, fundraisers, and business openings are all great events to share. You should also spark excitement and engagement by asking questions.
Share blogs, news stories, and articles that are relevant to your client base. Posts about new homeowner tips, community news, and the latest in home décor trends are all surefire ways to peak interest.
Engage with clients through promos, contests, and sweepstakes on your Facebook page.
Contests are great ways to have fun with fans, learn about their likes and dislikes, and promote yourself as a real estate agent who really listens. And remember, people love free things, and they will surely share their experiences with friends and family.
Be sure to post your listings, too. While most of your content should be informative and engaging, about 20 percent of your posts should be about your product and services. Ensure that the posted listings are engaging.
With the ability to post big ideas with very few words, the 140-character updates are the ideal way to connect with clients in real time, keep up with the latest news, and offer special contests and giveaways.
Keep clients informed by tweeting about local news. Good stories, such as a new school being built, local charity events, or shop openings, show how great the area is and how well you know it.
Tweet questions to engage followers. Use relevant hashtags so people can find your posts easier. Retweet the answers and replies to further interact with followers and promote consumer loyalty. Use relevant hashtags related to your tweets and specific to your geographical neighborhood.
Create a creative hashtag for your brand so that when people search for it, all of your tweets will pop up. The hashtag should be original, concise, and memorable.
Twitter allows you to tweet at specific people. Use this feature to keep in touch with clients. Congratulate a new homeowner, thank a local business for lending a hand, or promote a cool new home décor boutique.
As with Facebook, Twitter gives you the opportunity to create contests, group offers, and more to interact with clients. From photo contests to random drawings, contests are a great way to garner excitement and engagement.
Tweet your listings. You can include multimedia to enhance the user experience, including pictures, gifs, and videos.
But for those of you who haven’t hopped onto the Pinterest train yet, Pinterest lets real estate agents connect to their clients through images. This is why it’s an essential marketing tool.
You can set up customized boards and pin images, and interact by commenting, repinning, and liking.
There are several different boards that you should definitely include on your Pinterest.
One of these is a board about the neighborhood you’re selling in. Include listings, amenities, schools, restaurants, and shops that are in the community.
Another board should focus on who you are as a person.
Pin images and articles about your favorite foods, hobbies, sports, and more. This helps you connect on a personal level with clients. This board should also include any awards or certificates you’ve earned.
Set up a board about home décor, home ownership, and buying a house. This board should include tips on how to decorate, DIY home projects, ways to find the ideal home, and more.
Similar to Twitter, Pinterest lets people find specific pins and boards through hashtags. Use hashtags specific to your niche and location to broaden your posting’s reach well beyond your following.
Cross-promote your social media accounts by setting up a Pinterest tab on your Facebook page. This is a very easy way to interact with your connections.
Video is king.
Especially when it comes to real estate.
Utilize YouTube to give audiences a thorough understanding of your listings.
Create virtual walk-through tours of the buildings you are selling.
You can also upload a short video to introduce yourself, which you can also embed on your website.
Highlight the best features in the neighborhood, including pools, parks, and playgrounds.
Use YouTube to get user-generated content from clients.
According to a recent survey by Bazaarvoice, more than half of Americans trust user-generated content more than any other advertising methods on a company’s site. Do this by making video contests your clients will be more than happy to share.
LinkedIn is a social networking platform where professionals go to connect.
Set up your own account to keep in contact with clients and colleagues.
Be sure to introduce yourself, provide a thorough summary, and highlight your knowledge and experience.
Don’t forget to answer the question of why you’re the perfect realtor choice. Ask for referrals through the site from your customers.
Also join groups that cater to your profession and interests.
Keep yourself relevant by participating in them and sharing interesting articles or news stories. You can also share posts and updates directly on your page, as well as your listings.
Just like social media, every real estate agent should start or already have a blog.
And while they aren’t really considered social media sites, blogs are great marketing assets to have.
Include your blog on your website and make it easy to navigate and simple to find.
Remember, quality is much more important than quantity.
Aim for posting consistent, high-quality posts two to three times per week. Write posts that are not only informative but also entertaining and engaging.
For example, one post can cover ways to save money when buying a new home while another blog can provide fun tips on decorating.
You can either write blog posts yourself or hire a company or individual to create them for you. The most important thing is to be consistent with the voice and style throughout the articles.
If you hire a copywriter, find one that can cater to your unique personality and brand’s tone.
Share your posts on all social media platforms.
Create a board on your Pinterest just for your blog posts. Remember to share older content on a consistent basis so that more people will look at it.
- As a real estate professional, it is important to stay on top of trends and techniques in order to efficiently promote yourself and attain new customers.
- Social media is a great tool to use in your marketing campaign, and one that can help you build a solid and long-lasting relationship with your clients.
- From Facebook and Twitter to Pinterest and YouTube, there are many ways to engage and interact with potential new clients and establish yourself as an expert in the industry.
- Remember to always allow your personality to shine through, post relevant and high-quality content, and promote your services through contests, giveaways, and user-generated content.
Wade Micoley is an innovative Broker & Owner based out of Green Bay, Wisconsin. He is a 30+ year veteran who has assisted hundreds of Real Estate Agents across the U.S. and Caribbean expand their businesses and become local market leaders through his revolutionary, hybrid marketing system.