Struggling to effectively implement social media into your real estate marketing plan?
Don’t get too discouraged because today we’re going to go through some of the top tactics you can use to succeed in social media and dominate your market.
Social media can be a very valuable asset for your business.
That is, if you use it correctly.
And these 20 tips will show you the very best concepts currently working for Realtors and small business owners.
But all this success hinges on one thing - and that one thing is you.
Social Media for Realtors can be achieved in as little as 30 minutes a day. To start, write down at least 5 of tactics you see written below. Then pull up Google Calendars and block out some time to put them into action. Check back in a month and optimize your tactics for what’s working and try out a few new ones.
Now, let’s get into the 20 tips for social media success:
1. Start blogging
Did you know that the average blog can convert 2-10% of its visitors into leads?
In order to take full advantage of social media, you need fresh content to share. Think local and take an informative or educational approach to get folks interested and talking.
2. Include cool facts about your neighborhood, city, and state
Do some research and once a week post about some cool fact that happened nearby.
3. Use images all the time
Real estate social media posts with images get more engagement than those without. Use your smartphone camera to capture impromptu pictures of various things.
4. Partner with local businesses
You aren’t the only business owner out there!
Real estate social media is a lot easier if you do it with someone else.
In the winter, partner with a local apple orchard and give your fans a special coupon for hot cider. If it’s spring, partner with the local ice cream shop.
This will help build your business owner to business owner relationships and grow your social media presence.
5. Show you care about your clients
Do this on your Facebook wall by simply tagging someone in an image or post on their birthday, move-in day, and other celebrations.
It’s a great way to subtly engage your audience and show them you really do care about them.
6. Run Facebook Ads for likes
Facebook lets you run all types of ad campaigns.
It’s a great way to supplement your real estate social media efforts.
Setup a $25 per month Facebook ad to get fans to like your page.This will keep your Fan Page growing and when people join your group all of their friends see your page in their timelines.
(Related article: Facebook Ads: How to Grow Your Real Estate Business)
7. Facebook Video retargeting
One of the best things you can do is use video on Facebook to get people back to your real estate website.
As it stands, Facebook video is now bigger than Youtube for brands.
See, Facebook “autoplays” all the videos that are uploaded. They are the only thing that moves when you’re scrolling through your feed and are likely to catch your eye.
So when you run your video as an Ad, you dominate.
Here’s the formula I use to get more leads through Facebook Video Retargeting.
(Related article: Using Facebook Video Ads to Generate Real Estate Leads)
8. Weekly Giveaways
Remember how radio stations always give way items on the air?
You can take a page out of their marketing book.
Contests and freebies get everyone excited and give them a reason to really like your page. You can give all sorts of free things out from gift cards to tickets to food.
This is also a great tactic for building an email list from your Facebook Page. For example, you can post that you’ll be giving 3 random people who’ve joined your email list a special prize this week.
(Related article: 30 Great Contest Ideas for Real Estate Agents)
9. Tweet advice about moving, staging homes, and upgrading homes
You can find some great examples online of staging and DIY home upgrades. This content usually has some fun images attached to it and is loved by a large majority of people.
Provide your audience with some interesting and helpful tips about these three topics and you’ll have a crowd on Twitter quickly.
10. Use hashtags
On Twitter, hashtags are frequently used in searches.
People will search by hashtags they are interested in and find your tweet this way.
So include them in every tweet for ultimate engagement.
For example, use hashtags like: your geographic area, your neighborhood, your city, recent events, and keywords.
(Related article: Hashtags! ...What Are They?)
11. Tweet about your listings
Only tweet about your listings if you have something interesting to say about them.
Twitter is a way of staying front of mind with your buyers. So you should focus mainly on providing great content and only mention real estate occasionally.
12. Set-up a board about your region
This is the place where you will upload awesome pictures about your city, neighborhood, and state.
Try to take a few pictures every week and put them here.
Be sure to link all of your images back to your website to capture as many visitors as possible.
13. Set-up boards about home decorating
Pinterest is full of home decorating tips and people searching for the next coolest thing!
Be sure to help them by curating a great board on this topic.
(Related article: 4 Tips to Master Pinterest as a Real Estate Agent)
14. Set-up a board for your listings
This board can get some awesome traffic to your listing pages.
You’ll want to write a 150-200 word description for each picture you put on the board.
Also be sure to link the board back to your listing page on your site.
15. Send 10 connection requests to people everyday on LinkedIn
To connect with people, simply find a group in your location.
Navigate to the members page.
16. Engage and communicate
The best way to drive client engagement is to to start the conversation yourself.
Instagram is great medium to do that through.
Responding to comments on your own photos is great, however, try taking it a step further and engage with the content your community and influencers are posting as well.
(Related article: Instagram 7 Best Practices for Realtors)
17. Hashtags and Trends
A great way to build your community and get your Instagram posts in front of the right audience is by using popular hashtags already in common use.
However, use hashtags with caution and only where appropriate.
While #swag might be the 26th most popular tag, you need to ask yourself if it is the right hashtag to use when showcasing that gorgeous two bedroom house perfect for a young family.
18. Publish valuable, educational content on Youtube at least once a month
19. For your first video
Find a topic that you really know a quality answer to and put your answers in a quick presentation.
It doesn’t have to be complicated!
Just create a title slide and one slide per point you’re going to make. Then record yourself speaking over the presentation and upload it to YouTube.
(Related article: How Real Estate Agents Can Generate Leads with Online Video)
20. Provide great graphics
Did you know graphics can increase conversion by 16.5%?
And with Canva.com you don’t have to be a graphic designer to create quality and engaging visual content. There are so many design options that you can customize to stand out on each social networking site.
Leave a Comment
What do you think of these real estate social media marketing tactics?
Are you going to try some new social media marketing tactics today?
What are you struggling with as an agent on social media?
Let me know in the comments and I’ll help you out!
Tyler Zey writes about real estate over at East Agent Pro. He's passionate about helping Realtors see success online. (You can register for his free real estate marketing course here.)