Are you tired of not getting the online traffic you want despite putting out quality content at a regular clip?
Perhaps it is a great time to implement infographics into your online marketing arsenal!
With over 60% of people learning best via visual methods, the use of a visually stimulating graphic could be enough to drive a considerable amount of new traffic to your blog or other medium where lead capture occurs.
But...how do you start and where do you go to begin the process?
Below are a few of the options available to real estate pros who are looking at using infographics in their online marketing arsenal.
Creating an Infographic
While the process can seem overwhelming, and often keeps many in the real estate industry from venturing out to create infographics, they are actually quite easy to make if you use a template site to assist.
Here are several choices that can help you make infographics quickly, aid them in standing out to catch consumers attention, or allow you the freedom to show off your ingenuity and creativity.
- Piktochart - Plenty of free templates and an incredible library if you use the paid version (I do). If you can choose colors, add/choose photos, and decide on your wording you can have your first infographic up in no time.
- Easel.ly - A wide array of template choices awaits. It is free, providing an excellent return-on-investment for anyone looking to jump in and add this media to their real estate tool belt!
- Vizualize.me - If you want to quickly create charts or show your data in a typical graphic display, this site may be what you are looking for.
- Infogr.am - With both free and paid versions, this site offers value for both novice users and those with advanced infographic making skills.
- Photoshop - For those who like to be creative, this long-time graphics creation/manipulation tool can assist. If you do not want to purchase it, both Photoshop Express and Gimp are free, can be found online, and offer much of the functionality of the full Adobe version.
- Canva - With plenty of examples and an easy to use format, those who want to show their graphics ingenuity may find this site exactly what they need to create great graphical displays.
Many choose to host their infographics on their own platforms or via their host provider. I like to keep mine organized on visual.ly where they can easily be shared and their statistics tracked.
To each their own, I say.
Here are 2 completely opposite examples I recently created and posted about The Ultimate Seller's Checklist and the Warner Robins GA real estate market to give you an idea of the information you can share.
Types of Information to Share
This is possibly the easiest part of the process because if you are already blogging you have a host of information readily available for use directly from your existing blog articles.
Whatever information you have on your website, there is a means to graphically display it!
Here are some common types of information that real estate consumers will find valuable in an easy to read infographic:
- Market Reports - All agents should be making information about their communities available to consumers already. For those who are, you have a built-in source that can easily be converted into a visual display that both buyers and sellers will find useful and enjoy.
- Lists - By their very nature, lists are ideal candidates to be turned into Infographics (i.e. The top 5 things..., 10 ways to..., 7 opportunities for..., 3 things new homeowners…, etc.)
- School and/or community/subdivision information - This is another excellent way to show off your understanding of your local markets and provide a valuable resource for area consumers.
- New listings - Yet another great way to showcase your new listing and get the attention of potential buyers. Savvy selling agents will find a way to include infographics as part of their marketing plan and share that during their listing presentation, perhaps increase the number of listings they get in the process.
- Local information - Consumers are always looking for things to do in their local area so why not provide what they seek? Things like area golf courses, restaurants, attractions, parks, upcoming events, etc. all lend themselves to being a smart infographic choice.
You are only limited by your ability and willingness to share information with the public. Re-purposing your online content will allow it to reach new viewers and provide ample opportunities for new buyers and/or sellers to visit your local real estate site, become fans, and call you to assist with their real estate needs.
That is a win-win in my book!
Sharing Your Visual Creations
Now that your masterpiece has been created and your sources validated, you will want to share the information via the social media sites you use like Google Plus, Twitter, Facebook, Linkedin, Pinterest, and any aggregation and/or curation sites where you post or share data to/from.
I have found that staggering the shares works best for my markets but your experience may be different. At any rate, the key is to get the information in front of as many real estate consumers as you can! More eyes-on often means more biz and online exposure!
We all process visual information much quicker than text information and according to the Wharton School of Business, using visual information is more effective than only providing textual content (67% vs 50%). All it takes is a little motivation and imagination to reach more real estate buyers and local sellers.
With a little luck your information may even go viral which can propel your popularity and new clientele exponentially.
Parting Infographic Shots
The cost to implement, create, and share infographics is minimal and certainly much less costly than traditional marketing options. Cheaper marketing with the potential to reach vastly more consumers sounds like something we all should be doing!
Let's face it, as real estate professionals we want to generate new business while showing our expertise about a particular niche or market. The use of infographics to reach those goals is a viable option we should explore.
As always, I hope you found this information about infographics and their use for real estate professionals helpful.
If so, please socially share this information so others can benefit too. ;-)
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by Anita Clark