When it comes to search engine optimization, there are a lot of moving parts.
In fact, there are so many parts a-movin' that SEO has become notoriously difficult to know just where to begin, let alone master.
Especially for realtors.
Many simply don't have the budget to hire a professional who can do all the dirty work for them.
A little help can go a long way, however.
For starters, a basic understanding of how to research the most effective keywords can provide real estate agents with a big leg up. This alone can get you going in the right direction when it comes to improving search engine rankings.
In this article, Tyler Zey of Easy Agent Pro explains the benefit of targeting long-tail keywords. He says, "picking a keyword that is Hyperlocal or listing specific will give you a better shot of ranking on the first page of Google, Bing, and Yahoo for those searches. This, in turn, will help you slowly turn into the specialist for that type of real estate transaction."
He also explains how often you should mention your targeted keywords, the most strategic places to insert them, and other ways in which to maximize your keyword strategy.
There's a lot to learn.
But if you want to get a great overview of all the things you should keep in mind when it comes to increasing organic traffic, then take a look at Tyler's infographic:
A Realtor's Guide to SEO
Tyler Zey writes about real estate over at East Agent Pro. He's passionate about helping Realtors see success online. (You can register for his free real estate marketing course here.)
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