Twitter is often perceived as a social media site that provides no value for real estate professionals. This is a huge misconception and the furthest from the actual truth. The reason why many real estate professionals believe that Twitter is useless for their business is because they don’t understand how to use Twitter effectively to impact their business.
Twitter, in fact, has been the number 3 social media traffic generator to my real estate blog, year to date, behind Pinterest and Google+. That’s right, Twitter has generated more traffic to my real estate blog than Facebook. Do I have your attention now?
Twitter is actually very easy to use and I wanted to share some of my best tips on how you can use Twitter to positively impact your real estate business.
Twitter Is Not A Place To Blast Your Listings & Pick Up New Clients
I know you’re asking yourself, if I can’t show off my awesome new listing or pick up new clients, then why would I want to be on Twitter? Continuously blasting your newest listing is one of the best ways to fail at Twitter in real estate.
The percentage of home buyers who are searching for their next home on Twitter is extremely low. I’d say less than 1%. With that being said, what does blasting your newest listing on Twitter do for you? Other than make your followers want to unfollow you, absolutely nothing.
Twitter Is About Sharing
Isn’t any social media site about sharing? The answer is yes and Twitter is no different. When you decide to take the leap into the Twitter world, remember, Twitter is about sharing relevant Tweets with your followers. Since you’re a real estate agent and the majority of your followers will be fellow Realtors and real estate industry professionals, do you think they care about a great crock-pot recipe? Probably not!
Remember on Twitter that you want to share relevant content with your followers and make sure it’s not only your content. Like most social media sites, you want to share at least 5 or 6 pieces of others content for every one piece of your content.
Twitter makes it extremely easy to share others’ content with your followers. Once you have built a strong social media following, simply retweeting your follower’s relevant tweets is a great way to show that you want to interact and share others’ content. It’s pretty simple actually, if someone shares your content or retweets you, go to their profile and find a tweet from them that is relevant to your followers and retweet it!
Utilize Twitter Tools
One of the biggest excuse that real estate professionals use when it comes to not using social media actively is that they “don’t have the time.” Do you think the top real estate professionals on Twitter have any less time than you do?
Many of the top real estate professionals on Twitter know of some great tools that can be utilized for Twitter (and other social media sites). A tool that I utilize on a daily basis is the Buffer App. The Buffer App has a free subscription as well as a paid subscription. The Buffer App allows you to schedule future Tweets (10 for the free subscription and 100 for the paid subscription). I personally think the paid subscription is a great option for the minimal cost of $99.00 per year!
This tool allows me to schedule Tweets out for a couple days, so even if I have an extremely busy schedule, I’m ensured my Twitter followers are getting relevant information and content. The biggest thing to remember about the Buffer App and other automated tools, is that you cannot “set it and forget it!” If your content is being shared and followers are attempting to interact with you, make sure you’re still checking your Twitter feed and notifications at least a few times a day to stay in touch with your followers!
These are just a few of my best tips for real estate professionals who are wondering how Twitter can impact your real estate business. Many real estate professionals will ask, “How does this put more money in my wallet?” The results, first and foremost, will not be instantaneous. Twitter can help you create a strong following not only with other Realtors and real estate professionals, but also with your local Twitter users.
By sharing useful real estate content, you can create a reputation within your local area as the “go-to” real estate professional. Eventually when a local buyer or seller is in need of your services, they will remember all of the useful content and authoritative information you have been Tweeting about and will pick up the phone and call you!
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