Cliché’s are not at all like a box of chocolates, because you always know what you’re going to get.
Never start a blog post with a cliché.
That’s lesson 1.
Want another one? Here it is: Ask a question!
People like questions. Including you.
Why? Because it helps me catch you off guard.
Like when I say “you”.
(See? I just did it again.)
It’s direct. You can’t run away. Because I’m talking to you.
Not him or her.
I mean, it would be downright rude to walk away while I’m talking to you.
Aha! You’re still here.
It works. Told you so.
And now that I have proven to you that I know how to start a real estate blog post, I’ll share my super-secret recipe for how to do it yourself:
1. Don’t Write Around Like A Realtor With Their Head Cut Off
The first step to writing a quality real estate blog post is, well, knowing what it is you’re going to write.
My formula is pretty simple. Before opening up Word or whatever you use, I determine 3 points that I’m going to touch upon.
That’s it - no more than that.
Keep it short and sweet so that you don’t ramble on aimlessly. Tether down your post to these 3 main threads. If it takes more, then break it up into separate articles.
I have them written down beside me, pen-and-paper style:
If I start to lose momentum or find myself way off track, then I’ll stare down at this piece of paper like a total weirdo. (This is usually when my coworkers assume I’m slacking off.)
It will be obvious when you’re blog post veers away from these points. Your gut will rumble.
Or you’re hungry.
Either way, listen to it.
Never write on an empty stomach. (That’s another free lesson for you.)
However, while this tip is helpful for writing the main body of your article, it’s most crucial when writing the introduction.
Well, I’ll tell you why...
2. If Your Intro Sucks, Your Whole Article Sucks
Remember how I told you to condense your entire article into 3 bullet points?
(It was like two seconds ago.)
Anyway, I hate to break it to you, but nobody cares about them.
Yea, don’t waste your time on those 3 points.
The body of your article is actually the least of your concern. Seriously. It’s not important.
The introduction, my friend, is where all the views are captured.
There’s no point on spending all your money on a fancy fishing rod and reel when your fly isn’t any good, right?
As you can see on my notepad above, I’ve written down that you need to spend 75% of your time on the introduction.
Truth be told, I started out intending to discuss an article on how to begin setting up your actual blog site and what to keep in mind.
But I just couldn’t write an intro!
(I get it - the irony, blah blah blah.)
So i scratched it, and decided to write about this instead.
The introduction is that important, folks.
So...how does one write a good introduction?
3. Click The Heels of Your Ruby-Red Shoes and Wish You Were Back in Intro-Land!
That’s not at all how introductions are written.
(Believe me, I’ve tried).
The best way to write a great introduction is to hurry up and write a bad one. No matter what, your first shot at it won’t be the best. So get it out of the way.
Usually about halfway through that first attempt you’ll get an even better idea.
The entire goal is to capture the reader’s attention. That’s why I said to avoid clichés, ask questions, and use direct language.
Pull them in with something unexpected.
And while we're at it let's keep the language short, as well.
My introduction to this article might look fairly long, it’s actually only 128 words. You want to grab their attention and usher them in like the carnival guy who stands outside of the Bearded Lady tent, promising a wild adventure to whoever enters.
This is why that little piece of paper is important.
Your intro needs to relevant, but not revealing.
It needs to tease, but not tell all.
Rather, let your summary do the summarizing.
So, just in case you’re one of those people who skimmed through the entire article to get to the conclusion, here it is.
This is what you need to know in order to write a great introduction to your real estate blog post:
- Outline your article. Keep it to 3 points. (Or more, it’s really up to you.)
- Spend at least 75% of your time constructing the introduction to those points. (Remember: questions, direct language and short sentences.)
- Write multiple drafts to your intro. This is a must. (Trust me, they will only get better each time.)
And that’s it!
What about you? Do you have anything to add to this list?
I’d love to hear what works for you!
Braden O'Neill is the Community Manager at RESAAS. He loves to read books that make him sound smart, go snowboarding with people who are better than him, and watch Liverpool FC. Check out his RESAAS profile ›
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