You definitely want to maintain the relationship that you happened to have created with your customer. Keep up with the usual: set days on your calendar to send them a nice note, add them on your professional network to remain visible and... don’t forget to please them with a frequent and rich newsletter!
The newsletter is a great means to express yourself as a professional realtor1 who shares customized content! It is an art in itself so here are some tips!
First question you want to ask yourself is “when shall I send this newsletter?” Remember that you need to please your customer database with frequent newsletters. Not only do they act as a reminder that you are their number one realtor but you should also bear in mind that you might want to share important updates when they come up. How often? Find the pace that suits you most, whether it is weekly, monthly and or quarterly, as long as you can keep it up and always provide great updates!
Why is this important? You want to keep in touch with your customers. The newsletter is less invasive than direct contact and enables your database to read about you and your business without being forced to interact. Yesterday, a prospect that I had and which actually never turned into a client, came to me to say he was loving my newsletter and wanted to list with me! Don’t neglect last minute relationships that you randomly create, all you need is one email to let them see your world and open a sea of opportunities!
It is essential to express your identity and your brand: your newsletter needs to always follow the same lay out and overall content. This way, you don’t confuse your customer database AND you become noticeable and recognizable. All you want is to be remembered (as their point of contact). To that extent, your tone needs to be personal, informal, to create a sense of bonding. You want to sound close to your reader!
Let’s not forget to state the obvious: the content you are sharing is what matters most. You want to provide interesting, unreleased and cool facts.
According to me, the following are a must:
- Beautiful pictures
Your newsletter is a way to impress, show taste. If it doesn’t look good, nobody will even want to look at it! Select your pictures carefully because they represent you and your brand.
- Statistical analysis
Not only do you want it to be beautiful, you also want to look smart. Wow your audience with figures! Statistical analyses provide great relevant content about the real estate market. It is a little bit of calculations and work before-hand but this will really make you stand out!
- Hot stuff in the farming area
Whether it is about the new preconstruction of the neighborhood or the trending restaurant that recently opened, you know your farming area like the back of your hand. Share it! People want to buy from someone knowledgeable about the place they are going to invest in.
- Exclusive content
Knowing about an event nobody has heard of yet is always enhancing. Use it! It shows that you master the area, you know the right people, you understand the tricks and can be of a great help to anybody wanting to settle here! What’s more, it means that some cool stuff is happening here... hmmm appealing!
Harder to do, engaging customers is a way to capture your audience and get feedback. For example, you can ask to comment on your facebook page, to rate you, to ask for what they think of a specific project. Don’t get discouraged if the response rate is low, at least you have planted a seed! My warning would be to sparingly use these engaging questions as you don’t want to overdo it and become annoying.
- Advertising a listing
Last but not least, your ultimate focus is talking about what is in your portfolio! Display your most attractive listing of the time. Keep it simple. And link back to your website!
Good luck ;)
Condoideas Realty Group is a multi million dollars real estate brokerage based in Miami Beach Florida. Our team is formed with highly skilled real estate agents specialized in high end condominiums, all lead by Daniela Pellicciotti.
You might like to read:
by Erin Kirley