Every real estate blogger, whether a crafty veteran or a rookie, will go through a period when it’s extremely difficult to figure out what to write about. This is commonly known as “Writer’s Block.” Writer’s block can be a real estate agents worst nightmare and can be extremely frustrating.
There are tons of different content ideas for real estate agents to write about. The next time you experience writer’s block, make sure you think about the following ideas to help power through it!
1. Your Buyers & Sellers Are Great Resources For Ideas
Every time you’re speaking with a potential buyer or seller or one of your current buyer’s or seller’s, keep in mind they are providing you with ideas for your next real estate blog article.
How many times have you been by a buyer, “When is the closing date?” How about, “How much should I offer the seller?” A week ago as a buyer was asking me question after question and I was answering the buyer’s questions, I thought to myself, “Wow these questions are the same questions I was asked by a buyer the week prior.” I decided after hearing these questions I had to write an article addressing the top FAQ’s from home buyers.
Remember, every time you speak with or meet with a buyer or seller, they could be feeding you with great content ideas1 for your next real estate blog article!
2. “Top 10” Lists
Some of my most popular real estate articles have been “Top 10” lists. First things first, a top 10 “list” is really not a list. Taking five minutes to brainstorm the idea and putting them quickly into a list format is not what I’m referring to.
To create a great “Top 10” list/article you should first determine what the top 10 list will be about. Next, you should decide what the top 10 will actually be. Finally, take the time to elaborate to write a detailed and well thought-out article explaining the “top 10.”
By putting together a well though-out article and elaborating on a “top 10” list, you will be able to put together a killer real estate article. An example of a “top 10” article that is well thought-out is one recently wrote regarding the top 10 mistakes made by sellers when choosing a Realtor.
3. “How To” Guides
Just like people love “top 10” lists, they also love “How to” guides. Think about how many times you have been performing a task around your home or doing a repair to your car and weren’t exactly how to complete the task or repair. This has probably happened quite a few times, right? What is one of the ways to find out more information? Completing an internet search.
For example, if you weren’t sure on the process of changing the oil in your car, one way to find out is by searching something along the lines of, “How to change the oil in a car.” The same can be said for many real estate topics. If a home owner is thinking of selling their home and unsure about the process of interviewing Realtors, a “How to” guide on interviewing Realtors when selling your home would be pretty helpful, don’t you think?
“How to” guides, if properly written, can be an excellent real estate article for your real estate blog. There are tons of different topics you can write “how to” guides on too. How to sell a home by owner, how to buying a home with no down payment, or how to properly prepare a home for sale are just a few examples.
4. Local Real Estate Market Reports & Guides
Almost every top real estate blogger will have some sort of local market reports on their real estate blog. This is an excellent opportunity to write to your local audience. Local real estate market reports give you the opportunity to write about the current market conditions, prices, transactions, and much more, if you choose.
Many home owners who are considering the sale of their home will want to know what the local real estate market is doing. Is it a seller’s market? Buyer’s market? What is the average days on the market for homes in the area? These are all things you can address in a local real estate market report.
In addition to the real estate market reports, another great idea for real estate agents to write are local Realtor guides. A Realtor guide can include information about the overall market, the local school districts, the local economy, and even the local parks. These Realtor guides can be excellent resources to provide local buyers and also buyers who are relocating to your area.
These are only 4 ideas to help you power through writer’s block. There are so many real estate topics, trends, and ideas that can be written about. What other real estate content ideas do you know that can help someone power through writer’s block?
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