Real estate flyers are an essential element of any marketing strategy.
But they can easily go wrong.
A poorly, designed and low-quality real estate flyer can reflect poorly on your brand. And the last thing you want is for your marketing efforts to work against you.
So, that's why it's important to invest your time wisely.
There are plenty of tools to help you design a real estate flyer.
However, before you jump into designing a flyer, let’s just do a quick recap on what actually makes a great real estate feature sheet.
Here are 3 tips to keep in mind:
1. Focus on the property, not your face.
First, decide if you’re marketing the property or yourself.
You have a finite amount of room on the flyer so ensure that you use every inch to complete your goal. Don’t try to shove every personal award or property detail - the end result will look unfocused and busy.
2. Are all your clauses, conditions, and required logos on the feature sheet?
Carefully review the advertising guidelines for any organization you’re a part of (CREA, REA).
If you’re an American realtor and the flyer advertises mortgage products, then you need an Equal Housing Opportunity logo and messaging on the ad.
If you sell in Ontario, then you can’t put “Specialist” anywhere on your flyers according to OREA.
3. Keep it clean and tidy.
Presenting information in a visual form can get tricky.
Don’t go overboard with colors, keep the fonts to 2 or 3 max, and above all make sure everything is consistent.
Pro graphic designers can make things look great with just a few images, a single font, and careful attention to spacing.
There a bunch of apps you can use to create a flyer.
Here the 4 of the best tools:
Word (or Apple Pages) can get you 90% of the way there to a great looking flyer - unless you’re using columns in the flyer.
Then it suddenly gets tedious.
In most cases you’ll be inserting a table with no borders as you try and round up all your images to be a consistent size.
This is what the pros use.
It’s built especially for piecing together brochures and brand identity. But it has a steep learning curve along with a big price tag.
Photoshop now comes in a few flavours: the iOS version, the venerable PS Elements, and the original Photoshop CC (subscription based).
Whatever Photoshop version you’re using you can be assured that it won’t be vector based (it’s raster). This means your text can be blurry if you work at low resolutions before printing.
It has a slightly less steep learning curve than InDesign.
You can also use Snap Flyers to create a simple real estate flyer in less than 5 minutes.
Just click the images to change them and select the text.
The layouts are clean and simple, with ample room for property and contact information.
RESAAS members receive an exclusive 25% discount off Snap Flyers through the RESAAS Marketplace.