Public holidays are a time when people come together to celebrate cultural, religious and global events.
As an agent, you can leverage these festivities as creative and strategic marketing opportunities that help you stay top of mind with clients.
By including holidays campaigns in your marketing strategy, you can brand yourself as an agent with global awareness while engaging with current and prospective clients.
At RESAAS we know from experience that planning your marketing strategy ahead of time is essential to your business. We’ve put together a few resources that you can use to help kickstart your 2016 holiday marketing strategy. Below are a few tips and tricks we’ve picked up along the way as well as a free 2016 holiday calendar to keep you organized.
Know your clients: Keep your holiday email marketing relevant to each client. By knowing who your clients are, you can avoid cultural confusion while being respectful to their beliefs and values.
Timing is everything: When planning an open house or sending a newsletter make sure to consult your 2016 calendar. The holiday might work to your advantage in order to host a themed event. Sending an invitation during a holiday could hinder your open rates if clients are spending time with their families.
Neighbourhood event: Speaking of open houses, what better way to to thank your existing clients and attract new ones than hosting a themed event like Halloween?
Become a global source: Expand your brand through social media. Do some research on upcoming global holidays and share your findings with your audience in a fun and educational way. By using proper hashtags, handles and graphics you can maximize your exposure and drive new traffic to your site.
Have fun & be creative: Continue innovating. Holidays are a great way to have fun with your marketing. Create an infographic on a global holiday like St. Patrick's that looks at the origins, traditions and countries that celebrate it around the globe. Or, host a photo contest and get your clients to share their holiday traditions! After all a picture is worth a thousand words!
Lastly, don’t forget to start planning for the new year with your free, downloadable 2016 global holiday calendar!
Happy Holidays - from the RESAAS team