Real estate agents are typically running on all sorts of emotional highs after deciding to break into the real estate industry.
Now the real work begins.
You have to build your business and there is a good chance you’re overwhelmed, intimidated, and a little confused as to why you’re not making millions of dollars yet.
I know this is how I felt when I first started in real estate.
For agents, there are a ton of lead generation strategies that can help you start making money in real estate. This post is for those looking to make money using real estate lead generation strategies online.
Real estate is a competitive industry and finding people who will work with you is extremely hard in the beginning, especially if you don’t have a network. In this post, I discuss 5 ways you can utilize technology to generate leads as a new Realtor.
For those who don’t enjoy the cold calling or the open houses, check out how you can attract real estate leads online.
1. Website - Have the Best Local Real Estate Website
For a lot of the top real estate agents who are generating leads online, their success starts with their website.
Their real estate website is the central place for where they attract consumers to who they are and what they are all about. It’s purpose is to help people search homes for sale while providing them with valuable information and a great user experience.
Additionally, it’s your online resume and should be filled with testimonials with included pictures and/or videos of these people.
So how does a website help new agents generate leads online?
There are a few ways to generate leads with your online website. You can use a pay-per-click campaign through Google AdWords or Facebook and require information from the people who are looking at homes for sale online.
This is a great strategy used by many of the top agents and if you have any questions reach out to me on any social network! Happy to help.
Another strategy real estate agents use is to build great content and have buyers and sellers find them organically. This is typically done with a blog, though there are many agents focused solely on YouTube videos and other content building options to reach their audience.
Let’s dive into how blogging can help buyers and sellers find you organically.
2. Blog - Reach People with Real Estate Information
If you dedicate yourself to your online strategy then you’ll realize early on what works best for you.
For me, that’s blogging.
I love it.
Instead of finding people to work with, I wanted people to find me and want to work with me based on my website, and the information I provide. For instance, someone who is relocating will want to search google for more information on what to expect when they move to Raleigh. When they search Google they will find my blog post and will then be able to search local homes for sale.
The post had been up less than a week when a potential buyer mentioned he found my article and cited that as the reason he wanted to work with me.
Blogging is a great way to generate leads online because it shows you’re the expert in the local real estate market. On the Raleigh Realty website we provide local information to consumers who are looking at housing trends.
3. Paid Traffic - Grab Buyers and Sellers
Google Ad words and Facebook ads are huge!
A lot of the top real estate agents use a website that forces registration to generate leads from their website.
As an example, when someone searches Google for Raleigh Real Estate, there is a good chance they are looking to buy a home. When they type “Raleigh Real Estate” into the search field they will first come across Ads on the top, side and bottom of the web page. These are ads paid for by Realtor’s to attract targeted traffic to their website. This takes the user to your website and when they click on a listing it prompts them to enter their information before viewing the property.
Facebook is similar in that it allows you to pay for ad placements on people’s newsfeeds. Chances are the Facebook ad is less likely to convert since you’re forcing the ad on them. However, it’s an awesome tool for branding purposes. After people see your ad over, and over again they are likely to remember you for when they need an agent.
4. Social Media - Spread your Message
There are several different ways to crush it on social media.
If you don’t already, you should follow Massachusetts Real Estate Agent, Bill Gassett.
The guy is everywhere!
He has mastered the art of generating traffic/leads online from social media. He is also an excellent promoter of other people’s content, which goes hand in hand with his own success.
Another way to crush it on social media, is to constantly be in front of people.
Everyone uses Facebook and I know Realtors who have generated close to $100,000 GCI in a month from their network on Facebook. If you are going to use Facebook as your main strategy, then you need to friend everyone you meet and come across. You’ll need to be posting 10-12 times a day and ensuring that you’re engaging with everyone at all times.
Instagram is another great way to connect with those you have not yet met and stay top of mind.
Both strategies involve time, effort, and a dedication to connecting, engaging, and helping.
5. Network - Real Estate is a Referral Business
Your network is your net worth.
The people you know, work with, and interact with on a daily basis are a part of what makes you who you are. The more people you know the greater your network and the higher your net worth. If you’re just starting as a new real estate agent, then you need to focus on your network.
Have you you created a RESAAS account?
With a RESAAS account, you can grow your network with the over 400,000 licensed real estate professionals in over 110 countries.
You can post and share listings, build your real estate network and generate new referral business.
What about LinkedIn? Here is an example of how you can measure your social selling score.
Similar to social media, you can’t just add someone to your network and expect them to come to you when they need a real estate agent. You need to be in front of your network at all times, engaging with them whether it’s a holiday card, a phone call, or an email.
Nurture your network, and don’t be afraid to use your network’s network to help grow your own. Reaching out to your network and asking for them to refer you is a great way to expand your opportunities of generating leads online.
You can also engage with the people you don’t know on social media on your friend’s pages. Adding them after that is a great way to grow your own network.
Final Thoughts for REALTORS®
For me, the decision was easy.
I wanted to create Raleigh’s best real estate website and help people who are searching for homes for sale online. Once I found that generating leads online was a strategy I enjoyed. I set out to find people who were already having success with it. That is where I found real estate agents like Andrew and Bill.
Generating leads can happen in a lot of different ways, so if you’re not someone who enjoys technology don’t force it upon yourself.
Find a lead generation strategy you enjoy. Once you have done that it’s time to find a great real estate mentor who is utilizing that same strategy and having success with it.
This is how new agents can have success early on in their real estate careers.
Find a great real estate mentor to help you.
So how do you do it? Start here or by watching the video below.
Ryan Fitzgerald is an Entrepreneur and professional Realtor based in Raleigh, North Carolina. He maintains a strong focus on content marketing to generate leads for his business. Check out his RESAAS profile ›
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