Creating great real estate content is just one part of the puzzle when you are trying to build a profitable real estate business. If all that great content is going to have an impact, it has to make it to an audience. Promoting your real estate content is another important component, because promotion is what attracts your audience. Fortunately, you have a number of different promotion options through various social media platforms. Using these platforms, you can promote your content without spending an arm and a leg – you only have to put in the time and effort it takes to get your content out there.
Building an audience takes time and effort. You cannot expect results overnight. One of the most important things you can do to get your own content more visible is to reciprocate and share content of others. Building relationships with other key figures in your industry can go a long way to making your own site successful. Without a doubt my Massachusetts Real Estate Exposure website would not be where it is today without the help and cooperation of others.
Giving back is something you can never overlook when you are trying to establish yourself in the real estate industry or any other for that matter. Be a giver and you will almost assuredly see your followers grow and along with it the amount of content that gets shared. This is one real estate blogging tip that should never be ignored.
Content Promotion Through Social Media
The following list of popular social media outlets should help you get started on your path to content promotion. Keep in mind that each site can take some practice to use, especially if you want to use it well. Be patient, keep learning and continue trying different approaches. With enough effort you can reap substantial benefits from this type of content promotion, particularly if you spread your efforts across several different channels.
If you are looking to establish traffic to your real estate site their is perhaps no better means of doing so than using Pinterest. Pinterest is visually attractive, providing a platform for images and information that is far different from Facebook and Google Plus. If you want to market content through Pinterest, you will need to learn how to navigate its different environment. Gather images that you find interesting or notable, and share them – preferably explaining your take on what makes them so awesome. This is where you can really take advantage of exposing your content to an audience that is just waiting to soak it up. Here is a great guide how to use pinterest for real estate exposure and traffic. Equally important, make yourself part of the community by participating with other users. The more people you interact with – with genuine interactions – the more people will see your content.
One of the best ways to really ramp up your exposure with Pinterest is joining group boards surrounding specific topics. The beauty of group boards is exposing your content to not only a larger audience but a more focused one. Feel free to join the largest and most active Pinterest real estate group board. Just make sure when joining any group boards you make sure you follow the guidelines of the board. This Pinterest board has just under 8000 members at the moment.
Although Google Plus did not take over the social media landscape, it has still amassed a substantial amount of users – 300 million as of May 2015. There may be a lot more Facebook users, but using Google Plus does offer some advantages as well. You can rank higher on search results from your Google Plus page, so people will be more likely to see your stuff when they do a Google search when logged in. Google Plus also integrates well with YouTube, so you can utilize the video site for your content more easily.
Perhaps most important, Google Plus is favorable to business pages. Unlike Facebook, you don't have to pay to “boost” your posts from your business page. Everyone will see them, for free. The key with Google+ is establishing meaningful relationships with people. One of the best ways of doing that of course is to be social within the network. Another good tip is to join one of the most active Google+ real estate communities. Take a look and you will be amazed by the amount of interaction. This is a great place to get your content exposed to the masses! At the current time there are over 23,000 members in this real estate group.
Twitter is the social network of brevity. You have 140 characters to say something. So what can you say in 140 characters? A surprising amount of things, actually. You can highlight unusual properties, real estate related news links, the content of other followers (this is an important one), local housing prices, links to home improvement tips and videos, and you can also tweet questions you have for your followers. Asking questions is a great way to start conversations and get people involved. You can also answer questions using your real estate knowledge. Make sure your Twitter profile is complete with thorough information about your company, a nice picture of you and anything else you think is important. Here are some excellent tips on how to use Twitter for real estate. One of the biggest takeaways in using Twitter is to make sure you re-tweet others content. Social media is not a one way street!
LinkedIn is centered around professional contacts and interactions. You create your profile and establish all the things you do well, like real estate. You connect with others on the site that you have had professional relationships with. The more people you are connected with, the more opportunities you have for lead generation. You can create a showcase page to direct people to your blog and your website. You can also join or even create Groups where you can connect with locals in different areas you serve. The opportunities for showing off your content and attracting leads are significant here, so take the time to learn as much as you can. See how a real estate agent can use Linkedin for increased visibility. One of the best ways without question is getting involved in real estate groups. Do not however spam this groups with real estate listings. Remember the only person who cares about your listing is YOU. In these environments nobody wants to look at your listing.
Facebook still reigns supreme as the king of social media. You can get a lot of traction here with your content if you learn to use the site correctly. Just remember, you need to produce targeted, high quality content to draw in an audience. The content must be relevant to your audience, such as a community page for a neighborhood you know well, or a collection of awesome interior designs that you have collected. You want to draw users through your Facebook page and into your website, but not by blatantly saying, “Use Me!” in all your posts. Rather, give them content they want to read and look at, and invite them to experience more of it on your site, or by giving you their email address.
Content Curation For Real Estate
One of the most underutilized ways of getting your real estate content exposed is through content marketing sites such as Scoop.it and Storify. These two sites are exceptional for this. The key however is using them properly. The vast majority of real estate agents have no idea how to curate content. What I see consistently is people just copying and pasting links without anything else. This is a sure fire way to fail. There is no value whatsoever in doing this. With content curation you need to add substance to what you are curating. Your opinion about the subject needs to be added to make the content valuable to others and search engines. Without doing so it is just a form of content syndication.
Storify allows you to build pages that contain content from multiple sources, such as your own blog and the blogs of other professionals. You can build pages that center around an idea or theme, such as neighborhoods in your area, and you can add content that all fits that them – from a variety of sources, including videos. You can make a comprehensive resource quite easily, and help yourself and others out in the process. See an example of a Storify real estate profile by visiting my channel. Notice how I am curating content of my own along with others in many of my stories.
Scoop.it is another content curation site, meaning it is designed to let you gather content from a variety of different sources. You can easily become an expert in your area by curating content, including text, pictures and videos, about topics you are familiar with. You can curate content about a particular neighborhood you specialize in, or about buying homes for renovation, or about the best kinds of carpet for pets – the options are really endless. Scoop.it makes it simple to bring it all together and share it across your social media accounts. Again make sure you are adding value by providing your own thoughts and not just copying links. See what I mean by visiting this real estate Scoop.it page. Notice how thoughts are added to the article that is being shared. This is vital in order to add value to the original article that you are linking to.
Bag The Web
Bag The Web is a really simple site to use. It can best be described as an advanced bookmarking site but also offers the opportunity to curate as well. Bag The Web allows you to organize your content under topics in which you add content to. This is just another avenue to get the word out there you create great content and to also support others you have connected with. Take a look of an example of real estate at Bag The Web. Notice how I have shared a few different types of content including real estate and social media.
Stay Away From Social Media Mistakes
You have a lot of options when it comes to promoting your content, so many that it can kind of be overwhelming. If you are new to all of this, try to avoid overwhelming yourself. Spend some time on one or two of these until you become familiar with them, then expand outward. It is better to do one well than all of them poorly. So many real estate agents jump into using social media and think only about selling and not building relationships with others. This is a sure fire way to fail at social media. Real Estate social media mistakes are quite common. Using a little bit of common sense can go a long way to being successful - best of luck!