As of September 2015, I have been blogging for a little over a year.
In that time I have learned many great marketing tips for my blog through trial and error and by learning from what other real estate power bloggers are doing.
The lessons I have learned have really helped scale up my blog traffic. Hopefully the ideas I share here inspire you to take your blog to the next level.
1. Interact with Other Real Estate Bloggers
This is by far the most effective tip that I found worked for me.
Find those who are established in blogging and start sharing their content on your Facebook page, Google+, Twitter, LinkedIn and other social media platforms. Then let them know you are sharing their content by tagging them in your posts.
This will let them know you are sharing their content and they in turn may share your blog content on their social media channels. That helps boost your blog traffic.
Another great way to share other real estate blogger’s content is to refer to their content in your own blog articles.
Say for example you are writing an article about why a home did not sell.
By linking to another blogger’s article about the value of home staging, you have enhanced your own article and given the other blogger a valuable backlink. Google and other search engines use quality backlinks as a means to judge how relevant blog articles are to a search engine query. The more legitimate, quality and related backlinks a website has the higher it will rank within a given Google search for relevant keywords.
By writing your own content and linking to other great bloggers, those bloggers in turn may backlink to your content. Especially where you write some great content that gets widely shared, people who you linked to appreciate the backlink and can return the favor. With my own blog I regularly backlink to other relevant and related blog articles.
In many cases I do get return backlinks that benefit my own site. Backlinks though are not an end in and of themselves. Having links to other content in your blog articles gives Google a better sense of what your content is and that helps your articles rank better.
A side note, buying backlinks is bad and you run the risk of getting shut out of search engine results completely.
Don’t do it!
Instead, earn backlinks naturally by linking to other related content and letting those bloggers know you have linked to them. If you have great content those other bloggers should be more than happy to link to your content.
Don’t just limit your scope to real estate agents when interacting with other bloggers.
There are many attorneys, insurance agents, mortgage lenders, home inspectors and more people out there who blog about real estate and have plenty of great content of their own that you could be sharing.
By working with a variety of great bloggers in the field you have plenty of material to share with your own blog articles.
2. Be Active On Social Media
Promoting only your own listings and blog content won’t get you very far on social media.
The power of social media lies in the network effect.
That is, for information you share there is a chance one or more people connected with you on social media will re-share that information, which in turn will get further shared down the line by other people who are also part of the social media network.
To get more people engaged and sharing your content, make sure that you share their content that is relevant to your message.
With real estate, there are plenty of great blog articles to share on social media with those connected with you. Find some great real estate social media accounts to follow and start sharing their content. In turn they will start sharing your great content to their followers and you get increased views to the articles that you write.
Your social media posts are especially more likely to be shared if your information is easily shareable and catches the attention of your social media connections.
Are you simply posting links to an article or are you giving some context as to the link? If you just post links, then most people ignore them because they don’t know what they will be clicking.
Instead give some description of the content found at the link.
Is it a funny video about your topic, a great read on the latest real estate marketing happenings in your area, or some general real estate knowledge?
If people know what the link is about, then they are more likely to share and/or click on the link to get more details.
Using related graphics with your social media posts also boosts the share rate. If you are sharing information about the real estate market in your area add in an infographic that shows some statistics and the sharing of your post will go up.
The goal of sharing information and sharing your blog posts is to get more people to read your posts and connect with you so that your information is ultimately shared with people who could end up being leads for you.
Sharing real estate related on content on social media reminds people that you are in the real estate business.
When that person who now is in the market for a new home remembers you and decides to check out your blog, then they will see the level of expertise you have demonstrated with your blog posts.
In fact, those clients who read your blog end up being better educated clients who understand how you work and the great knowledge you have. It is almost like educating your clients before you even get a chance to meet them.
How many a real estate agent would love to do that?
3. Use Email to Your Advantage
Many of us may have an email list which we use to send out a canned newsletter or to send out holiday greetings.
How many are also using their email list to mention your latest blog posts?
Think about it.
What better way is there to drive traffic to local clients whose email address we already have in our address book?
The nice thing about email is that if people are interested in your article, then they will save the email for future reading and may even forward to others who may also be interested in the subject.
The lifespan of a saved email in someone’s inbox is usually much greater than a tweet that may only be on someone’s feed for seconds, or the Facebook post that may stay only for hours.
By using email to tell people about your newest blog article you are increasing the reach of your blog outside of social media channels.
In order to best use email for blog traffic, don’t send out messages with generic subject lines and generic text in the body. A subject line like “Check out my blog post”, “Read my article”, or “Come visit my blog” does not really inspire anyone to do anything other than delete the email.
Instead, you need to draw your readers in.
You want your readers to doing two things:
- Read the rest of the email
- Actually click on the link to your blog article
To help draw readers in, use catchy subject lines that make them want to read further.
Say for example your blog article is about 10 great tips to help sell your home. A subject line that says something like “Read on for some insider secrets…”, or share a recent success with something like “This Helped My Last Homeowner Sell Their Home in Under 30 Days!”
Be creative with your subject lines to draw people in.
Once you have drawn them into the email to read past the subject line, then talk to your reader or ask them questions to keep their interest. Skip small talk and instead use bold and creative words to get them excited about your message.
Most of all, communicate how important your message is to helping them or someone they know.
Maybe they are not selling or buying real estate anytime soon, but that does not mean one of their friends is not in the same position. If they forward your message to their friend or remembered your message about real estate when talking to their friend who is selling, then you have a better chance of converting that person over a cold lead.
Hopefully these tips give you some great ideas of how to get your blog moving to the next level.
These suggestions are by no means an overnight quick fix.
As with anything in life, getting your blog to the next level require persistence and patience.
Keep writing real estate blog articles on a regular schedule and combine with the above tips and you should see great results!
Paul Sian has over 10 years of experience in the real estate industry, servicing Greater Cincinnati, OH and Northern KY areas. Visit his website for more information.