- Episode 10 -
I recently was at an event with a variety of people from all walks of life – some were doctors, others attorneys, construction workers and restaurant managers. Still others were stay at home moms and dads who had the toughest jobs of all.
I soon found myself in the same circle of people with the doctor and when he introduced himself as an MD, the surrounding crowd all seemed to have an alignment that they wanted to discuss with him. A man standing next to me then noticed my name tag, which stated that I was a Realtor and the crowd quickly shifted to me with questions coming from all directions – “how’s the market? “Are prices going up?” “Have banks been getting more loans approved?”, “What do you think I can sell my home for?”; “My aunt (brother, friend, godmother) are looking to buy a home, can you help them?” and by the way, “ Do you do rentals?”
The power of the name tag. While so many agents chose not to wear them, I haven’t taken mine off in nearly five years. This small, metallic looking rectangle that costs about $5 has helped me get more leads than any other advertising I have ever done. And generally when someone is standing right in front of you, asking you questions, they normally are going to provide you accurate emails and phone numbers to not embarrass themselves later on – so the return on the accuracy of the lead is pretty high.
But with wearing this small little accessory, you have to be on your game at all times. Once someone notices that you’re a Realtor, the questions start and you better have the answers. I learned early on, that always providing a positive twist will capture the inquirer’s attention and won’t let it go. During the recession when people were being foreclosed on and others were doing short sales that were anything but “short”, people would look at you puzzled when you said you were in real estate – they sort of felt sorry for you – but when you answered their comment of “the market is so bad right now….” with “but interest rates are lower than they have been in 50 years” their entire demeanor changed. You were then elevated to a level all you own.
I once took a listing of a home, and while on my way back to the office, I stopped at Wal-Mart to pick up a few things. While in the checkout line, a man behind me noticed my name tag and struck up a conversation, which lead to him asking me if I had any homes in the nearby town where my new listing was located. I jokingly said that I just had gotten the listing and all the details were in my car, waiting to go into the MLS. He wanted to see it and so he followed me to the home, walked through it twice, and told me to write up an offer for the full asking price. I literally put it in the MLS that evening and made it pending two minutes later. Three weeks later we closed.
My friends joke that I put on my name tag, makeup then my clothes – in that order. But like the feeling I have if I were to forget the other two, being without my name tag makes me feel naked all day long.
Kay Conageski is a professional Realtor® with The Keyes Company based in Plantation, Florida. Check out her RESAAS profile ›