- Episode 24 -
Everyone laughs at me when I tell them that my favorite month of the year is January – always has been. The hustle and bustle of the holiday chaos is over and an exciting new year filled with adventure and opportunity is just beginning.
But with all this newness comes resolutions and setting goals for making the next 12 months the best they can be both in business as well as personally.
So where do you begin?
I will be the first person to tell you that I laughed at writing down goals - why would I want to waste all that time on something I will never look at again? So years ago on a bet from my manager, I committed to doing it. I wrote down my first goals and developed a business plan to achieve them and I challenged myself to consciously review both throughout the year. That focus propelled me to a spot on stage with all the top producers in our company and I have never looked back.
So now, each year between Christmas and New Year’s I develop my business plan which outlines daily activities for keeping the pipeline filled with clients throughout the year. This includes my wall of calendars with one showing all the email blasts and marketing for my current listings, while another highlights home anniversaries, birthdays and other distinct dates of past clients to be sure that I stay in touch with them on their special occasions.
Additionally in my business plan, I detail what I want to accomplish each month and how I will achieve it. Whether it is my quarterly newsletter to my farm area, calling or visiting past clients, attending networking events, getting more involved by volunteering with a new organization, doing my hand written notes to “Local People in the News” or trying a new technology that will make life the slightest bit easier, I write it down with a game plan and deadline to finish it.
Do I always hit the target? Of course not, but that motivates me even more to making it a priority and getting it done.
I’m also a very visual person, so each year I do a vision board and post it on my office wall. This keeps certain things in check and with them always in front of me I can’t deny working towards getting them finished. And my top five goals for the year also appear on a small post it note taped to my bathroom mirror. I had to smile on December 31st when I took down the ones from last year knowing that they were all achieved.
We recently got a new Broker in our office, and she did one of the best motivational tactics I’ve seen in years to prepare us for 2015. She handed everyone an envelope with their name on it and then told us that based on the number of transactions we did in 2014 and our average price point, if we would have closed just one more deal every quarter, this would be the additional amount of commissions we would have taken home.
Opening the envelope and seeing the fake check with the amount payable to me “kicked it up a huge notch” to get me going in 2015. Try it – I guarantee that motivation will spark a new fire in you. And yes, it’s posted on my wall above my computer to remind me every day.
Remember the difference between a dream and a goal is a plan with a deadline.
Kay Conageski is a professional Realtor® with The Keyes Company based in Plantation, Florida. Check out her RESAAS profile ›