- Episode 46 -
Anyone who knows me knows that I love, love, love to ride my bike.
I take off for hours and go 40 miles in one stretch without thinking twice. I start each morning with at least 12 miles under my belt before 7 AM. For me, it’s a great way to relax and clear my thoughts before starting the chaos of my day. It gives me the much-needed exercise that we all should have and it allows me to be outside in the fresh air, despite the 100% humidity we call summer in South Florida. I also participate each year in our annual Dolphin Bike Challenge for cancer, so training for this event is ongoing.
Recently I turned my passion for biking into a new marketing strategy I term “Pedaling for Properties”.
During a recent class that I took, the instructor was talking about selecting farm areas and suggested driving through ones that perhaps you weren’t as familiar with to see what is currently on the market, what the area looks like or has to offer its residents, and what things are surrounding the development that would be positive features for the location of the property. While I find driving through subdivisions a bit intrusive, “biking” through them is less conspicuous and actually gets you a lot of “hellos” from people passing by.
As I pedal through the various areas I am making notes of homes that might look like something my buyers may like, and in some areas that are newer to me I try to swing by their amenities like their pools or tennis courts just to see how well the association upkeeps the facilities. On a few occasions, I have stopped when I see an electronic lockbox and previewed the property when I knew it was vacant. I always carry along business cards “just in case” and have given out more along my route than I can count.
And wearing my Keyes biking jersey doesn’t hurt either.
Biking can actually get you into some guarded developments as well. We have a lot of guard gates in South Florida and usually there is a pedestrian trail not as heavily monitored as the one for cars. I take full advantage of these and while the guard waves or shouts their hellos to me I use this access as a free pass to see areas that normally require appointments to be shown. I have stopped many a time to talk to the guards and even pass out my cards to them should they know of anyone selling or looking in the area. I guess bikers have a pleasant yet discreet look to them much more than motorists.
I recently took my marketing efforts to a new level. I actually started to send out postcards and mailings to different biking groups and organizations in my area. I came up with some fun tag lines such as:
- “Bikes Need Garages, Does Your Home Have One? If Not, It’s Time for a New Home!”
- “Is Your Home Close to a Bike Path? If Not It’s Time to Move”
And I always end with:
- “Call me when you’re ready to Pedal for Properties – see you on bike trail!”
I have received a ton of calls and emails from my new efforts and one potential buyer even asked if we could meet up on a bike trail to head out to see properties in a nearby community steps from the bike path - I obliged happily.
Taking a passion of yours and making it part of your business automatically gives you a connection to your buyer or seller allowing you to be one step ahead of the competition.
I may need a new bike soon – does that mean I can now write it off as a business expense?
Kay Conageski is a professional Realtor® with The Keyes Company based in Plantation, Florida. Check out her RESAAS profile ›