- Episode 19 -
We live in a society where we rely heavily on the recommendations of others.
Whether it’s picking the right restaurant because of the comments posted to YELP, getting a referral on a handyman who did a great job for a friend, or locating the best salon because your sister’s hair looks amazing, our world revolves around the advice that we receive from those who have tried it first.
So how do you, as an agent, stack up against all the other agents around you?
Would someone who worked with you “first” recommend you to others? Where are those comments that you received from your past clients after a successful closing? It’s great to get a thank you note or email and file it away in your WOW file – but that doesn’t help build your reputation to show future clients. So where do you start to develop your online ranking for all the world to see?
The best place to begin – Google yourself. With Google being the largest search engine, it now processes over 40,000 search queries every second or 3.5 billion searches per day – so you better find out what others are seeing if they Google you. And make sure to set up Google Alerts for yourself to receive a notification anytime someone mentions you in a post, blog or article.
The “Big Three” – Realtor.com, Zillow and Trulia make it easier than ever to get reviews posted for member agents. They even have email templates that you can use to send out to clients that allow the client to simply clicks on the link and write the review. You can then take those reviews and spread them across the social media platforms by the simple “cut, copy and paste” method and voila! Your Kudos for a job well done is now part of Facebook, Twitter and LinkedIn.
But what happens if you receive a bad review? The agent is normally notified when something is ready to post and you can choose to have it flagged and reviewed by the website. The best advice is not to get flustered over negative feedback – if the situation allows, reach out to the client who wasn’t pleased and work to resolve the issues that were present. Use these tarnished comments as training tools to better yourself for the next person.
If your agency is like mine, they send out surveys from a third party, to all buyers and sellers once the transaction is closed. It’s automatically done and the agent gets the comments back to post on their websites along with having their broker review them. This again allows for a training discussion to be had should deficiencies be prevalent, allowing for a better rapport with everyone.
The October Florida Realtor’s magazine mentioned sites such as Online Reputation Management, Trackur, and TestimonialTree.com as tools that will help you not only manage your online status, but also help get the word out when someone does want to virtually pat you on the back.
I recently had clients from Alaska moving to Florida who found me online, saw my comments and ratings from various websites, and chose me as their agent. This was the “first” time that I was aware a client chose me this way, but now that I make it a point to monitor my online presence, I hope it won’t be the last.
Kay Conageski is a professional Realtor® with The Keyes Company based in Plantation, Florida. Check out her RESAAS profile ›