Every once in a while, a question comes along that makes you think.
I mean, really think.
One that leaves you absolutely speechless because you're thinking so hard about how your world just got shattered.
Then, there are those other questions.
You know, the ones that make you blurt out the answer right away, before your brain even knows what's going on. And the person next to you blurts out a completely different answer. Then the two of you look at each other, and suddenly someone else blurts out their own answer. Before you know it, answers are being blurted out left, right and center!
It's a question so open-ended that everyone brings something new to the table.
This is precisely what Rohn's reblast did.
"I am looking for ideas of how to use social media for customer service. Not for lead generation or advertising but real customer service."
And boy, did he get ideas.
So to help you out - in case you don't have the time to go through all the 60+ comments - we went ahead and pulled out the top ideas.
1. Share Interesting Content
"I suggest consitency in timing posts so people look forward to seeing what you offer next... Like seasonal reminders, or event/holiday type things." - Katie Parker, Florida
June Piper Brandon, Maryland
"People say they love checking in with my FB page just to keep informed." - Janet Korzan, Arizona
2. Be Proactive with Negative Feedback
"One way in which you can use social media for customer service (not leads, advertisements) is for feedback. Gone are the days when people would call up a company and complain. Now, people are more likely to head to their smartphones or computers to tell the world how terrible/good a product or service is. That's why customer service is becoming increasingly important on social media platforms. - Claudia Wright, Ontario
3. Don't Promote Listings!
"I find people hate Estate Agents advertising their properties etc on FB. I have had many telling me so, my reason for not doing it." - Charmaine van Antwerpen, South Africa
4. Don't Ask for Referrals!
"Find what works for you and be SINCERE (Don't ask for referrals)." - Sherry Stapf-Tolisano, Louisiana
Debbie Waitley, North Carolina
"To use Social Media requires the same time and involvement all other relationships do, and they must be genuine. If you can learn to be a 'conversation starter', you can use Social Media to great success." - John Hicks, Virginia
Well done, well done.
Many great points were made, and it was awesome to see everyone on RESAAS provide their experience and knowledge.
Social media is still a new domain for customer service, and what works for one real estate agent may not necessarily work for another.
So what about you - any words of wisdom to share?