Thursday, March 5, 2015

A Day in the Life of a REALTOR: And the Winner is...

This is the thirty-second episode of A Day in the Life of a REALTOR® - a weekly article series published on RESAAS Blog and written by Kay Conageski

So sit back, relax, and enjoy. Kay has a story to tell...

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It’s awards season.  

Every time you turn around, there’s someone getting an Oscar, an Emmy, a Tony, Grammy, People’s Choice. There are award shows for award shows. And they all have something in common – there is always a winner and a lot of runner ups who will strive even harder for the coveted prize next year.

Like these sought-after honors, the world of real estate has its own awards season. This time of year a lot of the agencies, including my agency Keyes, does their annual awards banquet for the top producers in the company. Their so called “red carpet” is filled with the best of the best, the agents that you have only heard about but never met. You may have showed their properties or saw their names in the MLS.  You perhaps talked to them over and over on the phone and only got to meet at the closing table. Some are legends while others are working their way up the pedestal. It’s a star-studded event that might leave a lot of new agents “star struck” in the end.   

Wednesday, March 4, 2015

China: Boom or Bust?

In becoming the superpower it is today, China has had to face numerous critical junctures. Since the late 1970s, the nation’s leadership has worked to marry a hybridized form of capitalism with China’s communist legacy, resulting in a mosaic identity full of interesting contradictions. The nation’s real estate market highlights how the mélange of capitalist and communist ideals inherent to modern-day China has given rise to one of the most markedly unique economies in the world.

Rise of a Giant

Before 1998, citizens of mainland China were not free to buy and sell real estate at will. Property allocation was handled primarily by the communist government, so real estate investment was not a desirable nor easy activity. This all changed in 1998, when waves of privatization in China led to real estate becoming commercialized.

Tuesday, March 3, 2015

Tech Tuesday: Citymaps

I was recently introduced to this cool new app, called Citymaps.

You can create your own personalized maps and add your favourite locations to it, such as restaurants, stores, parks, museums, etc. Then you can go ahead and share this map with other people for them to view. You can add multiple maps to your profile, so they can range from generic to the specific (such as Best Tacos in Town, one of their suggested maps).

It turns Google Maps into a socially interactive experience.

Monday, March 2, 2015

Need Online Content? 2 Ways to Wow Your Clients

Today's Know It Now article is contributed by Atlanta super-agent, Lee Davenport, who serves as managing broker and mentor for one of the city's top RE/MAX franchises, RE/MAX Around Atlanta. She is known to many as a jack-of-all-trades, not because she has not mastered any one task but because she strives to be a multi-faceted resource for those she meets in need. You can learn a thing or two from here...

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Blog this. Tweet that. Pin those. Instagram them. Hi-ho, hi-ho, it's off to post I go! Whew!

Social media is a fantastic way to grow your sphere of influence (SOI) and generate leads that eventually produce clients, closings and commissions (what we like to call the three Cs of real estate).  But are you stumped on what content you should be posting to your favorite social media channels, whether you prefer Facebook, Twitter, Instagram, Google+ and the like?

Here are our two tips to help.

Friday, February 27, 2015

Top 5 Stories of the Week

Forgot to crawl out from under that rock? No worries! We got you covered.

Here are the Top 5 Stories of the Week for the world of real estate, (as measured by our very own @RESAAS twitter account):

Wednesday, February 25, 2015

Around the World: England

Throughout its rich history, England has been known for many things — football, the Royal Family, and Monty Python being just a few. Now, you can add a red hot real estate market to that list. From the northern metropolis of Newcastle to ever-glamourous London in the south, housing markets in England have been trending steadily upward since early 2013.

According to Property Wire, the total value of residential properties in the United Kingdom (England, Scotland, Wales, and Northern Ireland) stood at a staggering £5.75 trillion (USD $8.7 trillions) in January 2015. That is a £543 billion (USD $838 billion) increase over the market’s value at the same time last year.

England’s South East region and the London metropolitan area have been leading the upward charge of the British housing market. The Rightmove House Price Index shows that the average property value in Greater London increased by 9.7% last year. Meanwhile, properties in England’s South East saw their average value rise by 8.1% over the same period.

Here are three major reasons why the English real estate market is showing no signs of slowing down:

Tuesday, February 24, 2015

Tech Tuesday: Taxbot

Earlier this morning, RESAAS co-hosted a webinar with Taxbot, called “Save More of What You Earn with Tax Deductions.”

Since I didn’t know much about what Taxbot did, I tuned in. After several minutes of listening to Sandy Botkin (CEO of Taxbot) I was captivated. To me, taxes are this black hole of knowledge that I have no hope of grasping. But this guy knows his stuff, and his product replicates his expertise in a way that gives the layman a big advantage.

Unlike  other account software, Taxbot helps you discover eligible tax deductions and provides a way to record them. As a small business owner, this can mean significant returns on your everyday expenses - such as meals,home office, and entertainment.

Monday, February 23, 2015

3 Things Every Realtor Needs to Know About Generating Leads on Facebook

Today's Know It Now Guest Contributor is Tyler Zey. He writes about real estate marketing over at Easy Agent Pro and is passionate about helping Realtors see success online. (You can register for his free real estate marketing course here.)

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How is your Facebook page doing? I know I’ve seen a dramatic decrease in the number of people that view everything I post on Facebook. This is due to a new algorithm change.  Facebook is essentially forcing brands to pay for their posts to be shown. While this seems discouraging, there are tactics you can use to generate leads on Facebook.

Let’s look at an example of something that might not be as effective… Do you load up your Facebook timeline with posts by other websites? Do you use Buffer or Hootsuite to share this content with your audience?

That is probably not the most effective use of your time. You used to be able to share other content and gain a following on Facebook. But given the lack of engagement on brand pages, paying to promote clicks to other peoples content just doesn’t give you a positive ROI.

So what can you do?

Here’s my strategy:

Friday, February 20, 2015

Meet the Team: Chris!

Meet Chris.

He's fit, friendly and freakishly patient. 

But most importantly, he works at RESAAS.

This is Meet The Team - a series that'll get you up close and personal with those who work inside the walls of 55 Water Street. Even the dogs.

We asked Chris five questions, each one scientifically designed to give you the most well-rounded view of this human code machine.

Thursday, February 19, 2015

A Day in the Life of a REALTOR: Boomerang Buyers

This is the thirty-first episode of A Day in the Life of a REALTOR® - a weekly article series published on RESAAS Blog and written by Kay Conageski

So sit back, relax, and enjoy. Kay has a story to tell...

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This year marks the first wave of nearly 7.3 million homeowners who are “bouncing back” after losing their homes to foreclosure or short sale during the housing crisis. According to the January 26th article on Realty Trac, most of these potential “boomerang buyers” have worked over the course of the last seven years to repair their credit and get themselves back in a position to once again purchase a home.   This influx of buyers to the market is said to last for the next 8 years corresponding to the eight years of historical short sale and foreclosure activity from 2007 to 2014.

Markets that were hit the hardest during the housing debacle are the areas most likely to see this flow of buyers materialize throughout the next few years. Realty Trac reported these markets have populations of at least 250,000 and are in some of the largest metropolitan areas throughout the country. The locations were high in housing units lost to foreclosures over the years but have current home prices that are still affordable for median income earners.

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