Previously on Know It Now, we presented you tips on how to use Facebook for your real estate business, and how you can effectively utilize LinkedIn.
Done right, social media can be a powerful medium to engage and promote yourself, your brand, and your properties.
Today, we'll examine how Twitter can be used as a powerful tool for lead generation.
Are you ready? Let's get started!
Here are 5 tips to keep in mind when using Twitter:
- Remember Your Audience. As a real estate professional, you will most likely be interacting with buyers, sellers, and other real estate pros. Keep in mind that they probably don't want to just see your listings! Twitter is used primarily as a means of conversation and communication so avoid over promoting. Instead, engage your audience by tailoring your tweets to what will most likely interest them, such as more about who you are, your expertise, and market news. When retweeting or sharing insights and news from other sources, remember to include a link to where you found the information. Share real estate advice, negotiating tips, and interesting tidbits about your neighbourhood!
- Use A Scheduler. A successful Twitter user must post regularly. However, as a busy real estate agent, it simply is not feasible to be on Twitter 24/7, right? So what should you do? Here's the answer. A scheduling tool such as Hootsuite or Tweetdeck allows you to pre-schedule posts to be posted automatically at your chosen times. These tools are very useful to make sure you push out tweets on a timely basis, so you should give them a try if you haven't already!
- Do Some Automation. Many real estate agents hesitate to get involved with social networking because it can all become overwhelming. I know the feeling! The nice thing about Twitter is the wide range of applications that you can use to automate certain functions. This may save you a lot of valuable time and keep you organized and updated.
EasyTweetsalerts you any time someone uses one of your target keywords. (Edit: it seems EasyTweets is no longer active). For instance, it would send you an email when someone says “I’m buying a home in Kansas City. Know any agents?” Boom, you’re in! Some other great tools to look into are TweetBacks, TwitterFon, and Twitterfeed.
- Don't Just Use Text. Photographs and videos are great ways to build interest and engage your audience. Not to mention, they also show you're not just a robot and give more personality to your online 'store front'. Add in a few virtual tours, eye-catching photos of your holiday-ready listing, and more!
- Network Locally Then Expand. Since your goal is to sell homes in your area, it is best to start networking locally. Do local searches to begin the conversation with other real estate professionals and consumers. Just like in real life, you have a greater chance of generating a new lead in your immediate selling area than on the other side of the world. Actively seek out local Twitter users to follow and interact with them to boost your local exposure.
Still Not Sure Whether To Use Twitter?
In deciding whether or not to use Twitter, keep in mind that Twitter gives real estate agents a platform for accessing an entirely different customer base. It’s possible that potential buyers who use Twitter aren't being reached through your other advertising ventures. If you want to reach out to that base, Twitter is definitely worth a try!
Did you know you can link your Twitter to your RESAAS account and any reblasts you make on RESAAS will automatically be posted to your Twitter? You can also link your Facebook and LinkedIn accounts to manage all your social media channels from one place!