Tuesday, March 31, 2015

Tech Tuesday: Meerkat vs. Periscope for Realtors

Ever wanted to be one of the first Realtors to hop on board a hot new app? One that all the kids are using? Well, this is your chance.

Last week, Periscope was launched to the world as a direct competitor to Meerkat, which was launched only a few weeks earlier. The two are virtually synonymous, with only minor differences existing.

What are they?

Periscope and Meerkat are live video-streaming apps, which are hooked into your Twitter account. At this point in time, you can basically just watch strangers film themselves, their fridges, or whatever live event they’re at. You can comment on the video, see what other people are saying, as well as ‘like’ the live stream to show that you’re a fan.



























Monday, March 30, 2015

Instagram: 7 Best Practices for Realtors



Today's Know It Now article is contributed by Katherine Tattersfield. She serves as Content Marketing Specialist at Gibson International, a luxury real estate brokerage in Los Angeles. She’d love to connect with you on your favorite social network.


*      *      *

Are your Facebook insights downright depressing? As sad as those stats may be, you shouldn’t abandon your business page because consumers expect Agents to have an active Facebook presence. It’s time to consider adding different networks to your marketing mix.

You know there are lots of other popular social media sites where you can connect with people in your community, but which ones are worth your time?

As a professional community manager and inbound marketer in the highly competitive LA market, I believe Instagram and Pinterest are your best bets. Let’s save Pinterest for another day and focus on the Millennial’s favorite network---Instagram.


Friday, March 27, 2015

Meet the Team: Marwan!


Meet Marwan. 

He's caring, focused and meticulously organized.

But most importantly, he works at RESAAS.

This is Meet The Team - a series that'll get you up close and personal with those who work inside the walls of 55 Water Street. Even the dogs.

We asked Marwan five questions, each one scientifically designed to give you the most well-rounded view of this human code machine.


Thursday, March 26, 2015

A Day in the Life of a REALTOR: August 1st is Coming



This is the thirty-fourth episode of A Day in the Life of a REALTOR® - a weekly article series published on RESAAS Blog and written by Kay Conageski

So sit back, relax, and enjoy. Kay has a story to tell...

*     *     * 
While most of us are still thawing out from the winter, or catching our breath from the surge of sales from snowbirds that bought up anything and everything in the warmer climates, the “dreaded August 1st deadline” is beginning to cast a dark shadow over the entire real estate industry.

For those who aren’t aware, August 1st is the date when the new RESPA/TILA changes go into effect and these changes will certainly cause chaos in the entire real estate community if you aren’t prepared. Our staff meeting this week included the folks from our partner title company who explained that these amendments will actually make Realtors want to change their way of thinking when it comes to the closing and timeframes surrounding that glorious day.   

Wednesday, March 25, 2015

4 Keys to Investing Successfully in Singapore


The city-state of Singapore, despite its small size, has emerged as an important economic and cultural hub on the world stage. Ever since Prime Minister Lee Kuan Yew took power in June 1959, the Southeast Asian nation has steadily become a more and more attractive destination for foreign investors. Singapore’s strong, internationally-driven economy, along with its relative lack of developable area, has led to the rise of a very valuable real estate market.

We’ve put together a list of four things you should keep in mind while looking into investing in this international hotspot:


Tuesday, March 24, 2015

Tech Tuesday: Foursquare

I know, I know. The buzz around Foursquare has long since come and gone, and most have written this off as a bygone app. But a few weeks ago I reviewed a similar app called Citymaps, which is much newer and has the benefit of being the new kid on the block.

That's not the point, however. There is a reason why I think these apps are important for real estate agents, and I want to hammer the point home.

Why?

Hyper-localization.

It’s incredible! Never before have so many awesome, sociable, and local-info apps been available for real estate professionals to take advantage of.



Monday, March 23, 2015

How to Build a Website that Will Actually Generates Leads


Today's Know It Now article is contributed by Debbie Drummond, a Las Vegas-based Realtor® with Simply Vegas who has over 10 years of experience in the luxury home and high rise markets. 


*      *      *

I moved to Las Vegas from San Francisco in 2002. In those days, the only option for seeing houses for sale from a distance was Realtor.com. I remember looking through the homes and picking the ones I liked. I gave my email address and phone number to request more info. Some of the Realtors got back to me. Some didn’t.  When I made my first buying trip, I had been emailing three different agents. The one I worked with was the only one of the three who called me rather than just emailing.

I’ve used internet marketing since 2004. Over that time, I’ve learned some expensive lessons. Recently, a couple of agents have asked me about new sites they were considering. Here are some tips I gave them.


Thursday, March 19, 2015

A Day in the Life of a REALTOR: A Pipeline Doesn’t Just Carry Oil



This is the thirty-fourth episode of A Day in the Life of a REALTOR® - a weekly article series published on RESAAS Blog and written by Kay Conageski

So sit back, relax, and enjoy. Kay has a story to tell...

*     *     * 
I remember when I got into this crazy business we call our careers and received my first commission check – I went out and spent it like I had just won the lottery! I was so thrilled that I actually made money, after struggling through the inspection, appraisal and even finding my first clients, that it was time to celebrate, and celebrate I did.

After the dust of the “first one” settled, I quickly realized that I liked the feeling of doing what I loved, and getting paid for finishing it. But then as I looked at the blank calendar, the realization of that closing being “the only one for now” knocked the wind right out of me. How do you keep the flow going (and the money coming in?) week after week, month after month? There is no steady paycheck in the world of real estate, so how do you develop the closest thing to one?

Wednesday, March 18, 2015

5 Reasons You May Want to Start Investing in Dubai


Dubai, the most populous emirate within the United Arab Emirates (U.A.E.), is often identified with the many opulent real estate projects found within it. From the iconic sail-shaped Burj Al Arab Hotel to the Burj Khalifa Tower, currently the tallest building in the world, Dubai has no shortage of world-renowned architectural feats. But what does the emirate’s real estate market look like to those not in the skyscraper or luxury hotel business?

Here are five things you should know about before investing in Dubai:

1. It’s Hot (Literally and Figuratively)

Despite having summer temperatures that average around 40℃, Dubai is home to a very active real estate market, with 53,871 transactions valued at USD $59.4 billion occurring in 2014 alone. Recent reports show that year-over-year property appreciation has somewhat cooled throughout the entire U.A.E. That being said, the Global Property Guide shows that Dubai’s all-residential property price index (RPPI) increased by 16.48% (12.98% in real terms) between December 2013 and December 2014.

It is speculated that the slight cool in the housing market is due to measures taken by the government to prevent dangerous inflation. This means that Dubai’s real estate market should stay relatively stable, and therefore valuable, in the long term.


Tuesday, March 17, 2015

Tech Tuesday: Buffer


For most Realtors®, social media is a two-headed beast. The potential to reach a large generation of younger home shoppers is great, but the amount of time it can consume is a big drawback as well.

However, a tool like Buffer can solve that issue.

What is it?

Buffer is a social media manager, which you can use to automatically schedule posts to go out to Facebook, Twitter and LinkedIn, among others. If you want to save even more time (or feeling particularly lazy), then you can take advantage of their content suggestions too.




Real Time Web Analytics